Ikea Strategies Essay

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1.0 Introduction The main aim of this paper/Assignment is to explore and study of the supply management methods/ strategies used by IKEA who are an international furniture producer’s, who design and retails their products worldwide that include Home accessories, beds, chairs, stools, and desk. This company is well described as world largest furniture retailers. IKEA Company Background IKEA Company was founded in the year 1943 in Sweden by Ingvar Kamprad. IKEA founder Ingvar Kamprad was once a hawker back in 1920s, he use to buy's matches in bulk cheaply in Stockholm and re-sell the matches individually at a very low price but he still makes a very good profit, he wisely decided to expand his offerings by delivering Christmas tree ornaments, ballpoint pens, fresh fish and all re-sell them at affordable price. At the age of seventeen he now opened IKEA Company. This show he has a humble beginning of starting his business. The first two alphabet (IK) stands for initials of founder's name 'Ingvar Kamprad' and (EA) ‘Elmtaryd Agunnaryd’ stands for the farm and village where Kamprad grew up. IKEA Company operates in 38 countries in 4 continents with 11 customer distribution centers in 16 countries. 1.1 Business Model IKEA traditional business Models: This business model includes (profiteering consideration), Ikea do think of the society, rather than making profit all the time, however in this process they also make sure they make profit not only considering the society benefit only. They re-cycle wood to produce another products rather than deforestation which mean rather cutting the trees, in order to save the society environment from diminishing. Ikea Social Business Models: IKEA have good sense and understanding its social responsibility very well. The company is involved in several projects and is committed to contribute to improvement of the society.

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