Ikea And Nissan Case Analysis

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1.0 Introduction This report, which was commissioned as a part of International Business Environment study, is based on analysis and comparison of similarities and differences in processes of internationalisation of IKEA (Sweden) and Nissan Motor Company (Japan) using 6 internationalisation theories and analysis models. Porter’s Diamond Theory was used in order to identify and analyse intrinsic reasons of competitiveness of the nations and competitiveness of their industries and markets, taking into an account factors and conditions that can make favourable or unfavourable effect. Porter’s Five Forces Model was used in order to identify and analyse fauvorable and unfavourable forces that influenced attractiveness and profit potential of the industries and markets, in which companies had operated and the new ones they had penetrated, The Uppsala Internationalisation Process Model was used in order to identify and analyse methods of acquisition of knowledge about new countries’ markets, including the USA in case of Nissan Motor Company and Japan in case of IKEA. Also, it was used to examine the ways of companies’ internationalisation processes, taking into the account home and new markets’ similarities and differences in psychic distance factors. Hofstede's Cultural Dimension Model was used in order to identify and analyse similarities and differences between the home and new countries’ markets cultures. Also, it was used to assist in an explanation of differences and similarities of human behaviour and decision making process that representatives of different nations tend to perform. The Network Model of Internationalisation was used in order to identify and analyse specifics of network relationships between the companies and consumers and suppliers amongst others, and the networks advantages. Dunning’s Eclectic Paradigm Model was used in

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