Ideo Product Development

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IDEO Product Development (Case Study) “IDEO Product Development” case study involves a product development company which specializes in designing, developing and manufacturing of new products for various clients all over the globe using its concurrent engineering and outstanding expertise. The company was established in 1991 and its CEO is David Kelley who has been in the company ever since its early beginnings. From 1991 and all the way until today IDEO has evolved rapidly and succeeded in revolutionizing the industry and the product development process. The product development process was the ace under the sleeve for IDEO and was the engine behind the company’s success. The process consisted of five major steps, all of which relied on one another and were crucial to the development of quality products in line with the clients’ needs and demands. One of IDEO’s clients which the company benefited from was 3Com Company. IDEO was hired by 3Com to design a Palm V device intended for helping the customers organize their schedules, and contacts all in one place. Palm V was the first of its kind product and was aimed at appealing to higher number of customers and providing them with a product which they could really relate to and benefit from. The product was developed by IDEO and passed all of the company’s product development phases successfully. However two years later IDEO was approached by Handspring Company for development of a more sophisticated and cost friendly device than Palm V. Handspring called this product Visor and wanted to attract more customers with its more slim and attractive design and faster processor. IDEO was given a task to develop this product but with very short time constraints. Handspring wanted to launch the product by the holiday season and wanted this product developed quickly. IDEO and its CEO Kelley were left wondering whether to accept

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