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Humor In Advertising: A Thing Of The Past? Essay

  • Submitted by:
  • on May 29, 2011
  • Category: English
  • Length: 1,427 words

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Below is an essay on "Humor In Advertising: A Thing Of The Past?" from Anti Essays, your source for research papers, essays, and term paper examples.

Ever since I was a young boy I have been a fan of the Volkswagen. I’m talking about the VW’s from the 1960’s and the early 1970’s. Those are the VW’s that come to my mind when Volkswagen is mentioned. Stirring up childhood memories, like my uncle driving up to the top of a steep hill in South Eugene, Oregon, at night when it is pitch black outside. Uncle Rick is in the driver’s seat of his 1965 Black VW Bug, the color blending in with darkness of a hot summer night. The windows are rolled down. The Bug is poised at the top of the hill ready to go. I am about 6 years old and I grab a hold of the handle that sticks out from the metal dashboard above the glove box. Sitting on the edge of my seat, Rick turns and looks at me “ready?” he asks, I give him a nod and yell “ready!” in anticipation of what is coming next. Rick turns the head lights off,   revs up the little engine that’s chirping from the back of the car and plants the gas pedal to the floor! Down the hill we go with ever increasing speed, faster and faster, I scream in sheer joy, “yeah!” The wind blowing in from the hot summer night, we come upon a street crossing with a thud, driving threw it, we are airborne, for a little bit any way, until we meet up with the road below us, laughing so hard that tears are running down our faces, mine at least. Good times remembered in that Volkswagen. The great thing about Volkswagen magazine advertisements in the 60’s and 70’s is that they used humor and sarcasm to sell their cars and they did not rely on scantily clad young women   to get the attention of the audience they were trying to reach.
If you have ever watched the Showtime cable tv series “Weeds” and I’m sure there are a few of you, during the opening credits and theme song, you are taken to an upper middle class suburban city. All the houses look the same. There’s the same car pulling out of the driveway in front of every house at the same time every morning, the husbands commuting to the jobs in the city. All...

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Humor In Advertising: A Thing Of The Past?. Anti Essays. Retrieved November 20, 2017, from the World Wide Web: http://www.antiessays.com/free-essays/Humor-In-Advertising-A-Thing-Of-96000.html