Human Resource Essay

2165 Words9 Pages
1. The main similarities and differences between the approaches to people management at Café Co before and after the review From the case, the chief executive’s review of human resources found a high level of staff turnover, due to the minimum wage offered and the high percentage of international employees who tended to be employed on short-term contracts. The recent loss of market share and high employee turnover had led to low morale amongst remaining staff, as they felt Café Co’s bars were dated and the range of coffees limited. Then the chief executive decided to relaunch Café Co’s business strategy with a new vision: ‘To be the number one coffee house of choice across the globe’ and identified the following mission: ‘Experience Café Co, we don’t just sell coffee, we provide customers with an unforgettable experience’. The success of coffee bars lay not just in selling coffee as a product, but in selling the ‘coffee house’ experience. To achieve this, Café Co’s human resources would be crucial to the success of the whole strategy. It is necessary to develop a human resource strategy which focused on the development and retention of key human resources. The current recruitment process was fairly standard though this seemed to be more by accident than design as there were no company-wide guidelines. It is necessary for the HR director to introduce a new policy whereby line managers took full responsibility for recruitment and selection and carrying out all shortlisting and interviewing. 2. The advantages and disadvantages of devolving HR activities to line managers The new HR strategy places people management matters as high priority in the organisation and the HR director was made a member of the board. The HR department policy is to integrate HR and business goals through ‘best practice’ and ensure that HRM policies help drive the business forward. It was

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