Grameen Phone is the largest telecommunication service provider in the particular market. They started their internet service facility since long. They initially started with the GPRS system and then they established the EDGE system which is faster than the previous one. Although the two systems are working simultaneously the service gained by the customer is depend on his/her mobile phone or the modem. Sometimes it depends on the network coverage. Meanwhile, there are other five service providers in this market. So, it is a very competitive market where Aktel and Citycell are aggressively advertising their Internet service.
This research is intended to determine what factors are considered by the customers to use Grameen Phone internet service. And find out the dependency of the factors on customer satisfaction.
In this research I have tried to use the market information and also the research analysis by having the survey.
1. Analysis of the Problem
1.1 Problem Statement
To identify what factor is important for usage of Grameen Phone (GP) Internet.
Determine the satisfaction of Grameen Phone Internet Service user.
Identify of the effectiveness of every factors to each other.
Identify the factors responsible for Internet Users.
Usage of GP Internet
2. Internet Service Charge
3. Promotional offers
4. Customer Care
5. TV commercials
6. Network coverage
8. Off time Service Charge
9. EDGE Service vs. GPRS Service
2. Approaches to the Problem
The research has been started with some secondary data available in the market. Then an exploratory type research has been...