Hp Touchpad Essay

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Executive Summary HP’s Touchpad is set to launch June 2011. This marketing plan is a recommended projection of operations for the research, launch, and release of the touchpad on the market. A Marketing Consulting company-Miller Brown was hired to carry out all market research. The regions chosen to launch the product were the U.S., Europe, Asia/Pacific, and Japan. The touchpad appeals to different segments, however two target markets were chosen: Art & Culture and Entrepreneurship Lifestyles. A SWOT analysis and evaluation of competitors, highlights the position and ranking, the touchpad will have in the market. A breakdown of potential issues and set objectives for the touchpad are given. For the Art & Culture lifestyles, the touchpad starting price is $699 for 32GB, $799 for 64GB, and $899 for 128GB. For this target market, the marketing plan expects to see sales of $85,000 in the month following its release in July. For the Entrepreneurship lifestyles, the touchpad starting price is $599 for 32GB, $699 for 64GB, and $799 for 128GB. In the Entrepreneurship market, the marketing plan expects to see sales of $30,000 in the month following its release in July. Total sales for the month of July, equal $115,000. These figures will be obtained from promotions, advertisements, public relations, and effective marketing strategies. A tactical plan is proposed, a pro forma income statement for the month following release (July) is given and a synopsis of controls listed to ensure the efficiency of the marketing plan. Table of Contents Situational Analysis Market Environment Competition Table Showing Differences between HP touchpad’s main Competitors Trends in the Industry Environment Political Technology Economic Legal Environment Self/ Internal Environment SWOT (Strengths, Weaknesses, Opportunities, Threats) Objectives

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