How to Maintain Café de Coral as the Market Leader in the Fast Food Industry

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HOW TO MAINTAIN CAFÉ DE CORAL AS THE MARKET LEADER IN THE FAST FOOD INDUSTRY 1. INTRODUCTION 1 BACKGROUND Café de Coral Group (0341) is the largest publicly listed Chinese Fast Food restaurant group in the world with over 330 outlets in Asia Pacific region, and over 200 quick service restaurants in North America. Among a total of over 540 outlets, over 120 outlets and 75 outlets are operated under the household name of Café de Coral and New Asia Dabao, whereas over 200 outlets are operating under the leading brand of Manchu Wok and 20 outlets operating under the name of Oliver's Super Sandwiches. Specialty restaurants include Spaghetti House, Bravo le Café, Super Super Congee and Noodles, Bistro M and Ah Yee Leng Tong, as well as the well-established institutional catering business under the trade name of Asia Pacific Catering. The Group went public in July 1986 on The Stock Exchange of Hong Kong, which was the first of its kind at the time of the listing. As the market leader in the Hong Kong fast food industry and the largest National Brand for Chinese quick service restaurant in Canada, the annual turnover of the Group now stands at well over HK$2.7 billion, generating an annual profit of over HK$258 million in Year 2004. 1.1.1 Quick Service Restaurant Business The principal business of the Group is the development and management of quick service restaurants chain. Locally here in its Hong Kong headquarters, Café de Coral is the market leader of the fast food sector for over three decades. The home-grown development of Bravo le Café quick service restaurant and Super Super Congee and Noodles restaurant concepts in 1997 and 1999 respectively, as well as the acquisition of Oliver's Super Sandwiches in 2003, further strengthen the Group's dominant market presence in the fast food industry in Hong Kong. After strategic

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