How To Be a Good Product Manager

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How To Be A Good Product Manager Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, or marketing of a product or products at all stages of the product lifecycle. product manager use logic, insight, creativity in defining developing and maitaining the products, deliver product that customers love and have the duty to deliver financial benefits to their organization Learn from the mistakes of competitors Satisfy customers first, then delight them If you want to be a bad product manager, hope that cool unexpected aspects of your product or service will make up for deficiencies in other areas. Sure, your product has some flaws, but it’s easier to add some neat features than fix the parts that are broken. Enough attention-grabbing items will draw attention away from the problem areas, and the positive feedback you get from the nice-to-haves will make people forget what’s missing. Take the blame for product problems If you want to be a bad product manager, blame others for your product’s problems. The reason it’s not selling is because you have bad salespeople. The reason customers are complaining about bugs is because QA didn’t do a good job testing it. The reason it’s getting bad reviews is because marketing didn’t promote the product correctly. The reason it doesn’t include the key features customers want is because the engineers got behind and couldn’t fit them in to the schedule. Whatever the reason for the product not being successful, it’s not your fault, so make sure everyone else knows that. Get involved in all aspects of your product If you want to be a bad product manager, have someone else do the dirty work for you. You’re important (your title includes “manager,” after all) and you’ve got important things to do, like go to meetings and create presentations. You can’t be bothered

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