How Small Firms Manage To Survive

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How small firms manage to survive. Small retailers employing less than 10 people account for 93% of all retail businesses in the UK. Why do so many exist? - Opportunity to escape the 9-5 routine. - Desire to work on a long held desire or passion - Opportunity to maximise personal return rather than working towards someone else’s profits. - Chance to be their own boss - Can be immensely satisfying. How do they survive? - Take advantage of their size and exploit the diseconomies of scale suffered by large firms - Exploit these diseconomies by being highly flexible and specialised, and motivated. - Small firms can also offer a better more flexible service than larger firms- helping to establish customer loyalty - Able to do deals with customers where as large firms may lose out because customers are unable to negotiate prices - May be able to offer unique products not available in larger chain and stores. - Specialisation of products can benefit smaller firms as well. A larger firm is likely to target its product mix to suit a large market audience where as smaller firms such as Morgan car manufacturer produce highly sought after cars due to its unique niche product. People travel a long way in order to purchase them. And as a result they do not need to compete on price and does not need to worry about the price advantage of larger rivals. - Small firms are often unable to suffer diseconomies of scale because they can employ depending on the situation, if a crèche needs more nannies then they can employ them and alternatively fire them if they have too many, where as larger firms can lose track of how many employees are needed due to lack of contact within the business managers (communications) - In larger firms staff may feel removed from the decision making process, and suffer a lack of sense of belonging. Staff in small firms however often

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