How Brand China Succeed

445 Words2 Pages
From 2003 to 2006, China’s GNI has shifted from 1,416,751 to 2,425,210 million dollars, making it the fourth largest economy and the most attracting country in the whole world. This case briefly illustrates the process of china’s moving toward the market economy. After 30 years autarkic economy, china opens its door to the world in 1979. Since the early 1980s, china has provided special economical zones. Accession to the WTO in 2001 required the Chinese government to agree to trade and investment liberation, this seemed to be the last step of china’s long march toward an open-market economy. We have many newspapers and magazines which are now advocating “Brand china”, which is about the shift from “made in china” to “design in china” or “innovated by Chinese”. I strongly recommend the following three ways. In the first place, China must develop world-class brands of our own, making the national brands acknowledged all over the world. The pioneers, such as Lenovo, Haier, are famous around the world. In order to achieve this goal, improving the quality of the products is extremely crucial. Sony, Samsung, both underwent a time when they the representative of low-quality, ugly designed products. However, at the present time, they are already deemed as a indispensable part of the well-being life. They are the good examples of the Chinese enterprises. Opinions divided on how to develop world-class brands, other scholars and entrepreneurs believe that they could do it in a much faster way. TCL, the nation’s leading white appliance manufacturer, took over Thomason in 2005; immediately they were in charge of the famous brand. However, TCL suffered several setbacks. Also, the BenQ Corporation of Taiwan endured an unsuccessful experience in taking over the mobile department of the German company Siemens. Thus, this fast means to produce a famous brand may not be that
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