Hotel and Resort Facilities Management and Design

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------------------------------------------------- HRM 301 – Hotel & Resort Facilities Management & Design ------------------------------------------------- Hotel and Resort Facilities Management and Design Richard Hendrata - 201011566 Ms Jennifer Davey Individual Assessment 1 Executive Summary The aim of this report is to make a comparison between 3 luxury resorts in Bali Indonesia, Ayana Resort and Spa, W Retreat and Spa, Bvlgari Hotels and Resort. This analysis comparison will includes the Concept, Target Market & Market Positioning, Experience Offered, Planning, Design, and Response to the Environment. Based on that analysis, Ayana Resort and Spa more prominent than the others. Ayana Resort and Spa shown significant competitive advantages and will be very successful in the future. However, W Hotel Bali and Bvlgari Bali also has competitive advantages and doesn’t rule out the possibility to succeed in the future. At this point, W Hotel Bali and Bvlgari Bali needs to work harder on its marketing strategy to improve on property website to have clearer and details information. Additionally, Bvlgari Bali needs to adapt more environmentally project in order to maintain its position as one of the best resort in Bali in the future. Table of Contents Introduction 4 Ayana Resort and Spa 4 1.0 Concept 4 1.1 Description of the property 4 1.2 Location of the property 6 1.3 Access to the property 6 2.0 Markets and Market Positioning 6 2.1 Target Market for the property 6 2.2 Market Positioning 8 3.0 Experience Offered 8 4.0 Planning 9 Design 9 Response to Environment 9 W Retreat and Spa Bali 10 1.0 Concept 10 1.1 Description of the property 11 1.2 Location of the property 12 1.3 Access to the property 12 2.0 Markets and Market Positioning 12 2.1 Target Market for the property 12 2.2 Market Positioning 13

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