Marketing Simulation Tammy Harris MKT/421 March 26, 2014 Chris Hudson Marketing Simulations As a marketing manager for Cruiser Thorr who sells high end motorcycles and we see that business is expanding at a rapid pace. Indeed there is more structure needed to the marketing piece to sustain a successful business and seeing that the industry of motorcycles is increasing annually. We must admit that the organization has to work to satisfy the needs of their target consumers. The organization must also work to differentiate themselves from other similar organizations in order to remain vital. Key components in my opinion are the product uniqueness, safety, quality engineering and price.
The lack of research and development could have a negative impact if the company does not choose to invest time in this form of development(weakness). The benefits toWW using ^ PR consultancy in order to help define and reinforce the brand image of Brompton Bicycle are also mentioned as a means to increase ^ ^ market share. My advice to Butler-Adams would be The company could build on opportunities by investing additional resources into research and development in order to identify the niche market that Brompton Bicycle appeals to. Reinforcing the brand image through the quality, built to last appeal of the product will aid the company in gaining more market share. Using a PR consultancy service may be an effective way to do this(opportunity).
Competition among key players is rife on the global market with some competitors manufacturing up to 350,000 bicycles. The growth of BB is dependent on increased manufacturing and tapping into the global sales market which sees a 20% to 25% increase annually. BB are facing operation restraints(Smith, 2008). , which have seen the firm struggle to increase sales at the rate of the market share. Management feels that staffing changes and investing in new technology can increase production to 50,000 a year.
Making sure that product is manufactured on time (taking into account any delays that may arise from overseas manufacturers) and ready for distribution when the consumer needs it. It is very hard for the dealerships to be able put their names behind a product that is difficult to keep in stock as todays consumers are on a “I want it now” basis. The advantage to this strategy is that if you have marketed and advertised properly, there will be demand at the dealerships from your product. If you are able to keep the dealerships properly stocked, then they will be pleased, as well as the customers and you will make your money back from all that costly advertising. A disadvantage would be that it will take resources to be able to keep items in constant stock and staff to ensure that logistics is running
The distribution networks of the new companies are high and tends to affect the operations of JCP. Therefore, the company should build a strong distribution network so as to counter significantly the operations of the new companies that produce similar products. The “mom and pop” stores have been reported to resort in selling products online, otherwise they become obsolete. J. C. Penny’s SWOT analysis The strengths of the company are: * The existence of more than 1100 locations worldwide * Their quality products such as clothing, jewellery, beauty products and even footwear and furniture * The company also offers shipment of their goods for customers, which gives their customers the best experience in the end, hence attracts more customers. * The company also offers free haircuts for the children The weaknesses of JCP Since its competitors give similar products, the company is faced with limited market share 2. International business operations have also challenged the services of JCP due to the current emerging economies worldwide.
Technology is a leading role in effective business practices. As technology changes so rapidly, managers must have the capability to adapt to the change and make the necessary decision to maintain success. My friends shop has to constantly keep up to date with the latest changes in the automotive industry. They must do this in order to stay ahead of their competitors and be able to effectively diagnose and repair vehicles in a timely fashion. Innovations in the automotive industry also drive customers to bring their vehicles in to be worked on by automotive shops rather than working on them themselves.
Lotus Rental Car wants to reduce expenses and increase their consumer base by adding new fuel efficient and alternative fuel vehicles to the Lotus fleet if these measures would be profitable. Key problems With the high demand for car rentals, and having more ecologically aware consumers, keeping alternative fuel vehicles in stock has been difficult. Hertz Rental Car Corporation has 4,000 hybrids throughout the United States, rents the hybrids for more money and still has a higher demand than supply. The demand for the hybrids has jumped 40% in the last year. Because of high consumer demand, auto manufacturers do not offer big discounts to commercial accounts.
The role of marketing function in business is critical for any business or company because without marketing the business will either make or break the company. Marketing plays a central role in creating, communicating, and establishing the value for the business. It helps a firm in creating value by better understanding the needs and wants of its customers and providing them with products and services that they can use. What are some activities of the marketing department? Marketing department have several activities because this department is the one who really makes the company and attract the customers and consumers.
Without customers, there is no business or sales. Without sales, there is no reason to create new products or services. These are just a few reasons marketing is an important factor in the success of a business. Marketing is the process that a company performs to get the word “out” about new products and services. Notifying potential customers through advertising and promotional sales provides current sales of products and increases the future success rate for the company.
Their interest is to see the profit they make increasing and the value that the business has rising. Like other stakeholders they want to business to have a good reputation and to grow. Pressure groups the business on making decisions which help defend the environment e.g. Green peace and friends of the world. Environment concerns are important for pressure groups so they try brought onto the business and also protest against the businesses.