At the same time, to reduce wasteful expenses, the management installed MAN (Materials As Needed) system. This helped the company to reduce inventories, raise demand for motorcycles and gain price increase for their products. In 1993, the company acquired 49% interest in Buell Motorcycle Co., which gave the company a slight advantage over light weight motorcycles. And in 1995, HD has acquired the rest of the Buell Company. Additionally, the company tried to make limited edition Harley-Davidson look alike bicycles that were sold for substantial premium prices.
Running Head: Perceptual Maps in Marketing Cruiser Thorr 1 Perceptual Maps in Marketing Marketing Cruiser Thorr 1 Image and status are very important to Thorr’s Motorcycle. Because of the motorcycle brands representation of a unique image and lifestyle image, customers previously, purchased these bikes based on what the brand represented. The perceptual map is a tool used to grasp consumer’s opinion of Thorr’s and also of Thorr’s competitors. The Thorr Cruiser markets to customers in a 50 to 70 year old age bracket. As Thorr’s consumer base grew older, Thorr began losing its market position because their consumers were becoming senior citizens and were no longer purchasing the product.
An expensive item is more likely to last than one that was madepoorly. In Thorr Motorcycles case, their name is synonymous with quality and reliability. Thorr Motorcycles customers know they are spending their money on an item unlike any other and that will not be able to find from another motorcycle company. While the competition offers similar products at reasonable prices, customers will not be purchasing an item back with years of testing and quality control. Thorr Motorcycles are made to last and are a recognized brand among motorcycle aficionados.
In my opinión I think Scholfield Honda meets all the criteria to be considered a socially responsible company. Since the early 1970s the Honda company has been producing low-emissions and fuel efficient cars in order to increase their effors to reduce pollution.One example of social responsability is when a devasting tornado hit Kansas and Scholfield Honda donated two cars to Greensburg as a way of helping to rebuild the town. 2.What is Scholfield Honda’s primary ethical responsibility in situations where a proposed green initiative is cost- prohibitive or even detrimental to the company’s bottom line? Scholfied Honda’s owner primary ethical responsibility is to protect his business. Roger Scholfield was opened to new ways to promote his business but he did not want to risk his company, promoting an impractical vehicle to the regular consumer, but offering the vechicle to corporate and his fleet in the community he started a good line of going green.
Once the product life cycle management software replaced the CAD system it allowed Santa Cruz to enhance the overall process of converting a prototype into a product ready for customer use. The PLM system was already proven technology and made the risk taken by Santa Cruz Bikes minimal. Another outside factor was getting the team to embrace the new system. Systems like the one implemented by Santa Cruz bikes
In my opinion, I think that was a very generous and heart-felt donation. With Scholfield Honda’s decisions to help and provide an alternative energy that is cleaner than the current set, as well as supplying the infrastructure to support this new form of energy, I consider they have certainly met the criteria for a socially responsible corporation. Also by promoting Honda, which has been manufacturing these alternative energy vehicles since 1970, Scholfield Honda is helping to create not only the brand, but the technology and knowledge more evident to the public. 2. What is Scholfield Honda’s primary ethical responsibility in situations where a proposed green initiative is cost-prohibitive or even detrimental to the company’s bottom line?
| Student’s Signature (type your full name): | | Midterm Cases: Eastman Kodak & Harley-Davidson Midterm Cases: Eastman Kodak & Harley-Davidson Technological advancements impact on industries has reshaped the business strategies of industry leaders such as Harley-Davidson and Kodak. The motorcycles and digital imaging industries are impacted by technology, competition, economic times, and changing consumer demographics. A solid foundation and adaptable strategy is the foundation for success in technological advanced industries. Synopsis of the Cases Kodak & Harley-Davidson are industry leaders and have survived the turmoil many of its competitors failed (site 1, site 2). The companies are customer centric and focus on the users experience (site 1, site 2).
Marketing Simulation Tammy Harris MKT/421 March 26, 2014 Chris Hudson Marketing Simulations As a marketing manager for Cruiser Thorr who sells high end motorcycles and we see that business is expanding at a rapid pace. Indeed there is more structure needed to the marketing piece to sustain a successful business and seeing that the industry of motorcycles is increasing annually. We must admit that the organization has to work to satisfy the needs of their target consumers. The organization must also work to differentiate themselves from other similar organizations in order to remain vital. Key components in my opinion are the product uniqueness, safety, quality engineering and price.
The Distribution Company felt that the government was to help Sparksville become a sustainable city. The Epic Generated Automotive Industry was the better proposal Ms. Roberts was able to give informative information about their company and there plans to keep Sparksville working and a
- OEM relied on their EMS partners to react quickly in terms of the new product introduction schedule and the spontaneous changes from the production line, while keeping high quality and low production and inverntory costs. In this way, they can focus on their competitive advantage such as marketing and innovative design. - Flextronics was the pioneer in the EMS business, which by 2008 was ruled by a couple of substantial organizations - Flextronics is efficient in its capacity to give end-to-end arrangements through its creative and exclusive frameworks; all of this is to improve client satisfaction and achievement. Flextronics has the capacity to unleash the