Additionally, the website should be immediately upgraded with e- commerce capabilities and an extensive catering service section. Many consumers will visit the site on a whim and find out that their favorite store can provide food for their events. No matter the scale of their function, each package should be described at the website. This will enable the customer to feel connected to the company, both at the store and home. Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes.
Business Strategy HA Corp. relies mainly on its wide knowledge of house hold appliances and the needs of its customer base. The company aims at supplying shops in every residential area. This way the company will make high sales and will also satisfy the client’s needs. The company has recently opened their distribution to residential customers. Home delivery and servicing enhances customer satisfaction and increases the chances of word of mouth advertising.
Kudler Fine Foods can use concepts from total quality management and kaizen to ensure the effectiveness of the operation. Kudler Fine Foods can implement total quality management because this will allow them to focus on improving all the activities in the organization. Total quality management deal with a continuous improvement in products and services in which the organization plan, do, check and act. Kudler Fine Foods also needs to make employees aware that everybody’s job is to work on improving quality. Kaizen is another form of quality management that Kudler Fine Foods can use.
Job duties: Organize a successful catering program and attract new customers and clients. Manage costs and run program as if it is its own business. Grow menu to include the changing needs of our
“The primary objective of scanning is to identify early signs of emerging trends and changes in the environment that may result in an opportunity or a treat” (Gomez-Mejia & Balkin, 2002, p. 159). Scanning is essential to a company’s success and survival. A key concept of scanning the industry in which a company is in would be to do a SWOT analysis. First, Kudler Fine Foods should examine its strengths. Currently, Kudler Fine Foods is growing, and they have developed a good niche in the specialized gourmet grocery industry.
Marketing Research Rochelle Woods MKT/421 April 2, 2012 Ricci Rizzo Marketing Research The original vision of Kudler Finer Foods was to be a one stop gourmet food store. As a result Mrs. Kudler’s vision, Kudler Finer Foods growth continues to manifest. Mrs. Kudler built an expanding entity having direct control on customer service, all orders for the business and hiring. Known for her kindness and generosity to employees, this has allowed Kudler Finer Foods to prosper. Kudler Fine Foods (KFF) began as the dream of a local entrepreneur and has in the most part been successful.
Some of the other responsibilities were ringing customers up in a timely manner and guaranteeing a high level of customer service. The time I was employed at the Krystal Co. I did every job that had anything to do with the store being the best it could be. I was a cashier back and forth, and my job in the kitchen involved cleaning, training new hires, the training of assistant managers, boiling out fryers, and I was in a supervisor’s position while performing my job duties and to see that others were meeting Krystal Co. standards. Working for the Krystal Co. gave me a great deal of
The supply of fresh food to the various branches should involve daily shipments, and this should be efficient. International Channel Strategy The company’s launch in Vancouver was in Stong’s Market, both sharing a passion for quality and customer satisfaction. This has enabled channel training of Kudler chefs and also delivery of products gets sorted out. The publicity of the second grand opening of the Stong Market in collaboration with Kudler Fine Foods store rent the social media, e-mails, magazines and television. This enables a smooth integration into the new market forming a customer base.
Your shoppers must always be able to find these necessity items in stock whenever they are needed. These much needed products include household cleaners, health and beauty items, paper products and food items. As the current market structure of the dollar general store is important we look at the effect of government regulations. As seen in the last couple of years, DG has started offering advanced in-store services to their employees which in turn is passed to the consumers. However, more services can be added to attract consumers the best thing any business person can do is to get familiar with the country that you’re targeting.
We every day are indoctrinated with product placement everyday, whether it is obvious ( tv adverts) or more subtle ( like in a film). The Truman show takes the subtle approach, but to the obvious extreme. Millions of people watch the Truman show, people generally look up to Truman. They want to be like him. And the t.v producers take advantage of this, just like in our rea lives.