This summer I took a trip to Memphis Tennessee and was able to visit the Lorraine Motel. The Lorraine Motel is a National Civil Rights Museum and the assassination site of Dr. Martin Luther King Jr... In the museum it depicts key events of the American civil rights movement and the legacy it withstands. The Lorraine Motel was originally called the Windsor Hotel but a couple of years later it was changed to the Marquette Hotel. That same year a man named Walter Bailey purchased the hotel and renamed it to what it is named today the “Lorraine Motel.” Back then the Motel was one of the few that actually allowed African Americans to stay.
COMPANY PROFILE 2. COMPANY FINANCIAL III. PESTEL analysis (500wd) 1. Political 2. Economic 3.1 contribution of Marriott to UK GDP 3.2 Contribution of Marriott to employment in the areas 3.
He built hotels, and then bought railroads to connect them to other hotels, improving and even founding cities as he moved down the east coast to Miami. When others would have stopped, he saw the possibilities of continuing to Key West and accepted the challenge. By connecting an isolated string of islands to the rest of the world, Henry Morrison Flagler made his dream and The Keys come true. Born in Hopewell, New York in 1830, he left school at age 14 and moved to Ohio to work (and live) with his half-brother at a general store. Being a natural salesman, he quickly advanced from his original salary of $5 a month, and by age 22, he was partners with his half-brother in a grain business and distillery (Encyclopedia of World Biography, 2004).
The lodging division’s WACC was 10.24%, the restaurant division’s WACC was 10.68%, and the contract services division WACC was 7.55%. MARRIOTT CORPORATION WEIGHTED AVERAGE COST OF CAPITAL (WACC) In order to determine the WACC for the entire firm we computed Marriott’s cost of debt before
Phuket Beach Hotel Lease Option Years Room Revenue Revenue Reduction Rental Income Depreciation Repairs & Maint. Revenue Reduct. Additional Oper. Inc. Taxes Net Inc. After Tax Depreciation Initial Investment After-tax Cash Flow NPV IRR MIRR Equivalent Annual Annuity 0 Monthly Lease Rent Escalation 1 13,200,000 (1,650,000) 2,040,000 (192,500) (10,000) (1,650,000) 187,500 (56,250) 131,250 192,500 (770,000) (770,000) $165,016.99 20.8% 16.3% 52,906 323,750 300,650 Revenue Red.% 0.00% 6.25% 12.5% 18.75% 25.00% Revenue Red.% 2 13,464,000 (1,683,000) 2,040,000 (192,500) (10,000) (1,683,000) 154,500 (46,350) 108,150 192,500 170,000.00 5.00% 3 14,137,000 (1,767,125) 2,142,000 (192,500) (10,000) (1,767,125) 172,375 (51,713) 120,663 192,500 313,163 NPV $ 3,942,358.36 $ 2,053,687.68 $ 165,016.99 ($1,723,653.69) (3,612,324) NPV 0.00% $ 3,942,358.36 6.25% $ 2,053,687.68 12.5% $ 165,016.99 18.75% ($1,723,653.69) 25.00% (3,612,324) Taxes WACC(COC): 4 14,844,000 (1,855,500) 2,142,000 (192,500) (10,000) (1,855,500) 84,000 (25,200) 58,800 192,500 251,300 IRR 190.3% 111% 20.8% 20.8% 20.8% IRR MIRR MIRR 30% rd 10.75% wd 10% re 25% we 12% 75% WACC = kd*(1-T)*wd + ke*we WACC = rd * (1-T) * wd + re*we 74.2% 53.3% 16.3% -100% -100% 74.2% 53.3% 16.3% #Num -100% #Num -100% This is what the IRR looks like at 18.75% and 25% revenue reductions 190.3% 111% 20.8%
UNIT 102 MANAGEMENT PERSPECTIVES. ANDREW MACKENZIE Table of Contents Question 1 Specific Environment 3 Customers 3 Employees 3 Shareholders 3 Suppliers 4 Competitors 4 Regulators 4 Question 2 Management Style 5 Classical 5 Administration 5 Bureaucratic 6 Human Resource (HR) 6 Modern 6 Contingency 6 Systems 7 Question 3 Control processes 7 Strategies 7 Systems 8 Processes 8 Competition 8 Question 4 Planning 9 Planning Process 9 Define Objectives 9 Determine where you stand vis-à-vis objectives 9 Develop Parameters 9 Analyze and Choose 9 Implement the plan 10 Planning tools 10 Forecasting 10 Benchmarking 10
Course Work PAPER: MBA ()DISSERTATION A Critical analysis of Customer service in relation with Customer satisfaction in Marriott hotel, London. Table of Contents Page No Abstract 5 Declaration of Originality 6 Acknowledgements 7 Chapter 1 1.1 Introduction to the Problem 8 1.2 Background 8-10 1.3 Aim and Objectives 11 1.4 Justifications 11-12 1.5 Limitation of the research 12 1.6 Company Background 12 1.7 Conclusion 13 Chapter 2 Literature Review 2.1 Introduction 14 2.2 Measuring the Customer Service 14-15 2.2.1 Components of Customer Service 16 2.3 Service VS Satisfaction 17-18 2.4 Relationship in Service Industries 18-20 2.5 Relationship Commitment and Quality 21 2.6 Service Quality 22-23 2.6.1 Service Quality in Hotel Industry 24 2.6.2 Interrelationships among Service Quality and Customer service 24-25 2.7 Multi-expectation Framework 25-26 2.7.1 Technology 26-27 2.7.2 Customer Value Delivery 27-29 2.8 Conclusion 29 Chapter 3 Methodology 3.1 Introduction 30 3.2 Secondary Research 30 3.3 Primary Research 31 3.4 Research Approach 32 3.4.1 Inductive Approach 33 3.4.2 Deductive Approach 34 3.5 Research Design 35 3.6 Purpose of Study 36 3.7 Data Collection Method 36 3.8 Semi Structured Interviews 38 3.9 Ethics 38 3.10 Limitations of Research & Conclusion 39 Chapter 4 Data Analysis 4.1 Introduction 40 Section A 4.2: Reporting of findings (Questionnaires) 40-50 4.3 Reliability Analysis 40 4.4 Total Variance Explained 51 Section B 4. 5.
TABLE OF CONTENTS TABLE OF CONTENTS 1 1 Introduction of organization 2 2 Strategic planning model 2 3 Discussion on value & mission statement 5 3.1 Value 6 3.2 Mission Statement 8 4 Discussion on internal analysis and external strategies of the organization 10 4.1 Internal analysis 11 4.1.1 Strengths 11 4.1.2 Weaknesses 12 4.2 External environment 13 4.2.1 Threats 13 4.2.2 Opportunities 14 5 The importance of implementing strategies 14 6 Conclusion 15 REFERENCES 16 1 Introduction of organization IKEA is a privately-held, international home products retailer that sells flat pack furniture, accessories, and bathroom and kitchen items in their retail stores around the world. The company, which pioneered flat-pack design furniture at affordable prices, is now the world's largest furniture retailer. IKEA was founded in 1943 by 17-year-old Ingvar Kamprad in Sweden and it is owned by a Dutch registered foundation controlled by the Kamprad family. The company which was originated in Småland, Sweden, distributes its products through its retail outlets. As of August 2009, the chain has 301 stores in 37 countries, most of them in Europe, North America, Asia and Australia.
There were eventually three versions of Coca-Cola being produced on the market, and sold by three different companies. Over three years, Atlanta businessman Asa Griggs Candler secured rights to the business for a total of about $2,300. Candler would become the Company's first president, and the first to bring real Coca-Cola vision to the business and the brand. Candler was the one who had the vision we still see today which is growth and
Case 2 Ryanair Case 2 Ryanair Table of contents Titlepage 2 Preface 3 Table of contents 4 Executive summary 5 Chapter 1 Identify the main problem 6 1.2 Summary of Ryanair 6 1.3 Problem statement and research questions 7 1.4 Methodology 7 1.5 Application strategic lenses 8 Chapter 2 Gathering the facts 9 2.1 Pestel Framework 9 2.2 Five forces 11 2.3 Strategic capability 13 2.4 Robustness 14 2.5 Cost efficiency 15 2.6 Strategic Clock 16 2.7 Stakeholder mapping 18 2.8 Business economics analysis 19 2.9 SWOT Analysis 27 Chapter 3 Alternative course of action 28 3.1 TOWS 28 3.2 Alternative for fuel 29 3.3 Use the recessions and bend it to something positive 29 3.4 Improving their image start with the employees 29 3.5 Ryanair needs to distinguish themselves by developing secondary airfields 30 Chapter 4 Decisions and reasoning 31 Chapter 5 Implementation 32 Conclusion 33 Bibliography 34 Table of Figures 35 Appendix 36 xecutive summary Chapter 1 Identify the main problem This first chapter will give a small overview of how Ryanair got into their current situation. Therefore a concise summary is presented and also the strategic lenses of Ryanair will be discussed. 1.2 Summary of Ryanair Ryanair is an international air carrier which is based in Dublin, Ireland. At the moment it is the largest low cost airline in Great Britain and Europe. Ryanair started flying since 1985 between Ireland and the UK.