Hofstede Dimension Essay

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INDIVIDUAL ASSIGNMENT Subject: Intercultural Management IeMBA IEI03 |Student’s name |: VO THI PHUONG THUY | | |ID |: VN100…...... | | |Date of completion |: …../…../…. | | Topic Analyzing the impact of five cultural dimensions as presented by G. Hofstede on global business management. CONTENT I. Case Company Introduction I applied the famous “Five culture dimensions” theory by Professor Geert Hofstede to analyze cultural differences by explaining each culture dimension: Power Distance Index, Individualism, Masculinity, Uncertainty Avoidance Index, and Long-term Orientation. By analyzing the characters of these dimensions, I made a comparison of cultural behaviours between China and Italy since my case company Penta Chutian Laser Equipment Co., Ltd is a joint venture of a Chinese laser company Wuhan Chutian Laser Group and an Italian Engineering Group El.En. Group. Finally I concluded that the problems may exist in cultural differences between Italian expatriates and Chinese employees. The next part of this essay assignment has an intention to focus on a different approach to cultural variability and by some empirical evidences on the famous soft-drinks company, Coca-Cola, it illustrates how those effects influence the global marketing operation of Coca-Cola in particular and other worldwide companies in general. Introduce the Disney Company Walt Disney has known as a successful company in the theme park business. Its first park, Disneyland, opened in Anaheim, California, in 1955.

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