Based in the southern United States, both of these restaurants are extremely well known, and the similarities they have are part of the reason. Yes, Applebee’s and Chili’s have their differences, but let’s look at how similar they are. Chili’s and Applebee’s are both household names in America, and the reason is branding. They spend millions of dollars to make sure patrons know their products.
Case Solution: Continue with the "Buzz" marketing campaign. Justification: Kayem Foods Inc, a privately held meat processing company has almost 100 years of experience and success as a processor and distributor of delicatessen meats, hot dogs, and sausage. Their years of experience in the industry establishes Kayem as a rival competitor and company that can steal market share. The fact that Kayem has almost 100 years of experience also means that the company has learned from past mistakes but also has documentation of their successes and triumphs. I would recommend Kayem Foods, Inc. to continue with the "Buzz" marketing campaign because the Buzz marketing campaign for Al Fresco was an overall success.
The current strategy makes it easy to introduce new substitutes for top selling [As an adjective, these two words are hyphenated] [If used as an adjective, these two words are hyphenated] items if the companies that produce those products are found to be unsafe or unhealthy. Kudler specializes in selling gourmet food and gourmet cam come from any country or region. This means Kudler has the world to choose from. It also means Kudler must gather the pertinent information needed to stock its shelves with quality products that are [Writing suggestion: rewrite the sentence to remove "that are"] desired [Passive voice ] and sold for the right price as compared to
Just as the other marketing mix components there are questions that must be answered in order to determine pricing for a product. One question is what Kudler’s price should be in comparison to its competitors. Kudler Fine Foods has to decide whether they should be lower, higher, provide more bang for the buck or offer exclusive services at expensive prices. The standard that Kudler Fine Foods has for its other promotions is for them to be self-funding. I think it is essential that the catering service also have that standard.
The customer service satisfaction survey that is currently in place on the Kudler website will help to identify what the customer’s like and don’t like about a minimum number of variables but market research needs to also include other vital information like culture, socio-economic background, health, and other marketing mix elements. Great marketing research will allow Kudler Fine Foods to perform studies to learn what they should focus on with their current
Kudler is a well established name in the gourmet food market, but Kathy and her marketing research team needs to use the best strategies they can to stay ahead of their competition and to provide items that they customers are in need of and that they want. Using public information is part of competitive intelligence it is legal and it helps a business identify the next move of the competitor as well what they are introducing new to the market. The competitive intelligence and analysis will let the organization determine marketing strategies and opportunities that they can take advantage of to make there business a
PLEASE SHARE! 409 Add this recipe to ZipList! YOU MIGHT ALSO LIKE: Basque Style Chicken Stew Crock Pot Recipe – 4 Point Value Homemade Beef Stew Crock Pot Recipe – 6 Point Value Beef Tips in Mushroom Sauce Crock Pot Recipe – 6 Point Value Creamy Chicken Stew Crock Pot Recipe – 4 Points + Beef Stew Crock Pot Recipe – 8 Point Value NEVER MISS A RECIPE! Top of Form Enter your email address to subscribe to LaaLoosh, Or subscribe to the RSS feed. Bottom of Form This entry was posted by LaaLoosh on Tuesday, March 13th, 2012 at 8:00 am and is filed under 4 Point, American, Chicken, Crock Pot, Dinner, Healthy, Main Dish, Mushroom, Stew.
Kudler Foods will need to make clear the differences in the organization such as organic foods division, catering division, and fine foods store division. Kudler Foods uses the focus strategy by determining what division needs the most focus to generate income and a customer base and which division can function with limited attention. Kudler Foods is trying to branch out to catering; as a result the company will need to focus on building the division
They also ask customers about what they would like to see in their stores or any other items that the company can improve on to make their business more enjoyable. In order for Kudler Fine Foods to keep a competitive edge they need to strengthen their marketing research. The company knows what consumers want know and what they like about their company at the current moment, but the company needs to do some research on business trends and forecasting. Kudler Fine Foods need to use secondary data in order to find this information out. The company needs to see how other companies similar to Kudler Fine Foods did throughout the years.
Whole Foods Market is the largest retailer of natural and organic foods in North America and the United Kingdom (Whole Foods Market, 2013). Whole Foods seeks the finest natural and organic foods available, maintains the strictest quality standards in the industry, and has an unshakeable commitment to sustainable agriculture (Whole Foods Market, 2013). Conclusion The analysis provided Kathy Kudler of Kudler Fine Foods with a snapshot of where the company currently stands and addresses needed improvements. Identifying the company’s strengths and weaknesses through customer surveys helped to ascertain the areas Kudler Fine Foods must implement to remain competitive in the market. The strengths of the company are beneficial for sustenance; however, the weaknesses could pose a threat to the company’s long-term viability and its desire to remain a leader in the region.