Whereas Thomas Cook is a vertically integrated as well as a horizontally integrated company as they merged with my travel and co-op travel which joined together in an attempt to save in costs and make the companies more profitable as well as having tour operators, travel agents, airlines and hotels in which makes them vertically integrated. Thomas Cook focus on working with customers, employees, suppliers, local communities, industry, government and non-governmental organisations in order to deliver sustainable tourism. Thomas Cook actively support and engage in the work of the Federation of Tour Operators and the Travel Foundation, as well as aim to build a tourism industry which brings pleasure to those who travel with it. Simirarily to Virgin Atlantic, Thomas Cook is in the private sector aiming to make profit from all those who are involved in supplying it. Financially, Thomas Cook provides food, drink, ancillaries, accommodation and entertainment, meaning money is taken out of the UK and spent on goods and services provided by overseas
The key to their business strategy was to provide an unparalleled service, which requires a high level of employee commitment and responsibility. According to company handbook, employees are important as guests. The hotel president wants to make the Portman the most fulfilling and fun place to work. They want to be the best employer in the town and work in a way that helps each person to grow personally and professionally. Portman hotel tried to increase employee commitment by calling each of them an associate.
He was a true hands-on manager who thoroughly enjoyed visiting Marriott’s increasingly exotic locations, as well as spending time with the ever-growing ranks of associates who, in his mind, were the secret of his company’s success. He consistently reminded his managers to, “Take care of your employees and they’ll take care of your customers.” The Marriott International’s longest operating hotel, which is located in Arlington, Virginia, will celebrate its 50th anniversary in 2009. Today, Marriott International has about 3,000 lodging properties located in the U.S. and 67 located in other countries. Marriott’s employees totals up to about 24,000 nationwide and about 16,000 outside the U.S. When it comes to Marriott’s competitors, their main competition includes InterContinental Hotels Group and Hilton Hotels.
The main source behind the turnaround and continued success of the hotel starts with business and talent requirements of the hotel. This is all centered on the hotels mission. “To provide the finest personal service and facilities to our guests who will always enjoy a warm, relaxed yet refined ambience.” In Mark’s view this can only be carried out by employees, who need to be satisfied and engaged in their work. The three goals of the organization are financial results, customer satisfaction and employee satisfaction. The success of the hotel depended upon these three things working in perfect harmony together.
Empowering the connections for guest and associates enhances customer loyalty and brand reputation. Marriott has every intention to expand their footprint internationally. The plans are to continue to develop in the four continental regions due to the major growth in 2012 with around 800 hotels under development. The reputation created from their charm and grace when entering new markets internationally with respect to the culture and traditions has positioned them for promising results from expansion. Marriott’s 18 brands are divided into 7 diverse segments ranging from Iconic Luxury to Extended Stay.
BMW’s product designs are truly and consistently innovative. They have been described as stylish, revolutionary, and trendsetting (“Noealt Corporate Services”). The innovation of the products continues to inspire customer loyalty and excitement geared towards their upcoming models and styles. The company has successfully found its niche, and expanded that niche into a broad and unspecific customer base. While the general consensus is that their crossovers are meant for families (moms); their 5-series vehicles are meant for businessmen and women; their 3-series is geared towards students and a younger customer pool; and their 7-series is considered the most luxurious with its customer base primarily being older consumers; BMW owners come from various walks
BSBPMG522A Undertake project work Assessment Task 1: Define project and develop plan Initiation and scope Project Plan Version 1: Project briefProject purpose and rationale To build customer goodwill, satisfy legal and ethical constraints as well as to improve operations, Max Lionel realty or MLR has decided to implement a software with following feature set: Informing the agent of all legal and ethical constraints as well as any other codes or standards which needs to be followed. Promote a high standard in professional conduct Informing clients, potential as well as current tenants of the company’s commitments Achieving client and employee buy-in for initiative Project title Max Lionel realty Background and strategic context About Max Lionel RealtyMax Lionel Realty was founded in 2008 by property developer Max Lionel. The company currently employs approximately 100 people, 80 of whom are licensed real estate agents. Through its client agents, the organization manages property sales and rentals (both residential and commercial) on behalf of a range of clients. The organization also separately engages in investment activities, such as property and land development.
Live Nation has a growth strategy that has attracted the biggest entertainment stars. They offer all the services needed by entertainers and can include all the services into one contract. This all-in one style of various services can benefit from this and not have to search for individual companies to handle different business opportunities. For an everyday life situation, this could be just like going to get car insurance and eventually get offered life insurance, home owners insurance, financial consulting, and many more services from the same company. People love good service, convenience, and saving money.
They should assure the employees that their culture will be protected. Also, feedback should be taken from them to ensure job satisfaction. Culture change should be positively reinforced through strategies such as rewards and training. Conclusion: The HI has to rectify the conflicts between the management and employees to enhance the success of process and also improve the profit and quality standards of the hotel. References: Dooley F. (2009).
HILTON HOTELS (Brand Differentiation through CRM) Group Assignment (Part: 1) GBMP 508-02 Submitted by: Farrukh Shafaat (821-220-696) Abraham Mathew (821-189-289) Harikrishnan Rajeev (820-871-333) Prateek Sodhi (821-182-672) Sumeet Raju (821-166-576) Dapinder Singh (820-921-872) Hilton is the global leader in the hospitality industry operating more than 3200 hotels and resorts in 77 countries across six continents. Hilton Hotels Corp is engaged in the ownership, management and development of hotels, resorts and timeshare properties, and the franchising of lodging properties Hilton remains synonymous with hotel because of its innovative approach to products, amenities and service. Hilton is the most recognized name in the global lodging industry. The Hilton Hotel group is one company that has adopted a balanced scorecard approach. It measures its CRM performance by reference to 5 different sets of metrics: operational effectiveness, revenue maximization, customer loyalty, brand standards and learning and growth.