Herbalife Part I

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New Product Launch Marketing Plan, Part I Individual Assignments: Introduction/Conclusion - SHANA Market needs AMY Market growth AMY A brief SWOT Analysis ANDREA Potential competition ANDREA Product offering and product definition DAVID Product identification DAVID Justification for your choice of product - SHANA A 10-question survey that you will use for your final marketing plan, that collects additional primary data about the buyers - BRENDA Herbalife is a global nutritional company that has helpled people pursue healthy, active lives since 1980. Their products are available exclusively through approximately 2.5 million independent Distributors in more than 80 countries. Herbalife products consist of protein shakes, vitamins, and dietary supplements, energy and fitness drinks, skin and hair care products, combined with healthy eating and exercise, can help lead a healthy and nutritional live style (Herbalife.com/global, 2012). However, because Herbalife is only offered through qualified distributors and not offered throught retail stores we believe that if Herbalife is offered to the public in general the market for this nutritional supplement can extremely increase the market growth. Although there are several major manufactures of nutritional supplement such as GNC, the nutritional market has not been addressed. Although there are several major manufacturers of the skates themselves, the accessory market has not been addressed. This provides Pegasus with an extraordinary opportunity for market growth. Skating is a booming sport. Currently, most of the skating is recreational. There are, however, a growing number of skating competitions, including team-oriented competitions such as skate hockey as well as individual competitions such as speed skate racing. Pegasus will work to grow these markets and develop the skate transportation

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