Herbal Product Essay

1596 Words7 Pages
Alyaa Herbal Products Ltd., U.S.A. Marketing Plan for an Herbal Shampoo to be launched in India Go Clean Presenting to you a totally new formulation which works both on your and scalp from the very first wash, washing away all the dandruff you are worried about so that you don’t have to hesitate, every time u go out… Introduction Current Market Potential The awareness to use personal care products made from herbs and other natural ingredients is increasing. Many people prefer herbal product over synthetic chemical shampoo. The product has been traditionally made by our ancestors and was widely used before the advent of chemical / synthetics and is not a totally new product for Indian customers. Since the herbal shampoo industry is not fully developed in the country and over periods of time consumers have become aware of advantages of using shampoo made from herbals, there are great future prospects for Alyaa Herbals Unlike synthetic chemical shampoo there are absolutely no side effects from using herbal shampoo and Herbal shampoos generally attracts the customers, especially the fair sex .Hence there is growing demand for such an herbal product in urban and in semi urban areas. Market Research 1. Hair Care Facts . The frequency of shampoo usage is very low. Most consumers use shampoo only once or twice in a week. In many cases, these products are used on special occasions such as weddings, parties etc. . Some customers use shampoo only to address a specific problem such as dandruff or when they need to condition their hair . About 50% of consumers use ordinary toilet soaps to wash their hair . About 15 % of consumers use toilet soaps as well as

More about Herbal Product Essay

Open Document