These options are going public through an IPO (or initial public offering), acquiring another company in the same industry, or merging with another company. In order to determine this strategy this group must examine where Kudler Fine Foods stands on its own and which will benefit them the most. With the desire to expand, choosing to go IPO is desirable as it would raise capital to allow KFF to grow. This capital could be used for development, working capital, or to pay off debts. It would also increase the awareness of the company beyond the three locations which could exponentially expand the demand for the products and services of KFF, leading to online sales and more brick and mortar locations.
Blitz is a small specialty shop chain owned by Dalman and Lei. The strength of Lei and Dalman committing to a large scale expansion of the company is the fact they have a strong business plan in place that is showing success. By opening a chain outside of their current city this would allow Blitz to appeal to a wider range of customers. Expanding within the same area this may cause a cut in the amount of customers that visit other established shops but they still missing out on money that could be earn by spreading their wings more. A weakness of Blitz committing to a large scale expansion is the fact that their current business plan seems to be working just fine because they have made their first link of chain the training camp for their new hires.
As mentioned earlier, Larry possesses a competitive advantage in his pursuit of a beer only business. This narrow focus will allow him to control costs, and invest money not only in his relationships with the retailers, but also in local marketing and advertising campaigns, especially targeting the market segments who are value conscious, environmentally friendly, and believe in the American dream (giving people something to believe in). Everyone needs something to believe in, and this basic human need for connection can be fulfilled through affiliation with Coors. Another competitive market edge for Larry is the proximity of the Virginia production plant to Delaware. This will make it easy for Larry to keep his beer supply fresh, and his inventories low, which reduces his overall cost structure.
Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment. Kudler Fine Foods has several directions the organization can choose for long term success. Using a combination the three grand strategies will give Kudler Fine Foods the best opportunity for a successful expansion. Employing this strategy will allow Kudler Fine Foods to provide high quality customer service, specialty products, and focus on a niche market, which the competition cannot offer. In developing this strategy Kudler Fine Foods will be able to gain
However, more services can be added to attract consumers the best thing any business person can do is to get familiar with the country that you’re targeting. You also have to know your own country’s regulations for importing various
The new offer to distribute window allows Timothy to expand their product offerings and their client base. 20% commission and high mark up on accessories bring a great potential profit to Matisse Company. Good Timber provides customize feature allow Timothy to compete with the existing competitors. 2. What should he do now and why?
Researching the larger beer companies may help with decreasing price and ingredient costs. The next method would be observation. Keeping an eye on purchases, interactions will assist with DFH getting a better understanding of popular beer purchases as well as what the patterns of the competitors and customers a. www.ehow.com/top_10_brew_companies b. www.brewersassociation.org c. www.beer-brewing.com 3. How did the Calagiones segment their market? Name the segmentation method and the segment they chose?
Analysis of the Situation Stakeholders Analysis: The decision to launch the Hockley Classic will impact the following stakeholders: Consumers * Offered a light craft beer of higher quality than similar imported beers * Increasing their interest in Hockley’s beer offerings Employees * Trained on new policies and procedures to produce the Hockley Classic * More hours available for the employees Owners * Opportunity to penetrate lucrative craft light lager market * Potential opportunity for Hockley to grow and make their brand more well-known Distributors * Collaboration with existing and new distributors interested in selling the Hockley Classic * Opportunity for increased revenue if product is
They should take part in local festivals in Canada and U.S., they should also try to give small samples or adding a small complimentary with their beer pack. As the initial stage for the company will to get brand recognition in order to expand their markets and increase their sales revenue. They will have to introduce new flavours and products in their product line in order to give a better option and choice range to the customers. Depending on the cities and the markets they move, they should try and come up with the kind of tastes and flavours that the local population desires to drink. This could be done by conducting surveys, and looking at recent trends and changes in the beer industry.
In 1997, PepsiCo started to increase their revenues again by changing their product mix through acquisitions and divestitures. They acquired Aquafina, to compete with Coke in bottled water and to adapt to the consumer trend to eat healthier. Spun off their fast food chains Taco Bell, KFC, and Pizza Hut but secured a lifetime contract to always sell Pepsi keeping their distribution channels. They would again respond to consumer trend to eat and drink healthier by acquiring Quaker Oates in 2001, during the