Opportunities: -Expand into different regions blue collard segment- Expand into new market segments in East Region- New products- Female- “First Time Drinkers” Threats: -Aging core- customer segment- Major Domestic producers- light beer- Second tier domestic producers- Wine and spirited drinks companies- federal excise tax rate, increase in national health concern MMBC’s competitive advantage is the companies unique brand equity. Mountain Man Lager is distinctive because of its’ bitter flavor and slightly higher-than-average alcohol content. The company has made a profit since 1925 until 2005 about 80 years by having a loyal core customer base and building on its brand equity. It is sustainable as long as they keep or increase their core customer market without jeopardizing the brand image. The company’s competitive advantage is a combination of the Brand loyalty, core customer market, Brand Image, “Grass Roots” Marketing which is more effective in there region than competitors.
I. Factual Summary: Hawaiian Punch is a popular fruit punch drink, owned by Cadbury Schweppes, with a 94 percent brand awareness among U.S. consumers and a 7 percent(*) market share of all juice drink varieties, making it the top selling brand in its category. The juice drink enjoys a fairly long product cycle where the first, and still the most popular, recipe was created almost 70 years ago. Hawaiian Punch is not the only product manufactured and sold by Cadbury Schweppes; the company has several well-known beverages brands such as Dr Pepper, Seven Up, and Mott’s. Nonetheless, as evident by the recent management appointment, Hawaiian Punch is a product that has a high focus of interest from the company since it has a good growth potential given its recent performance of 7 percent annual sales increase over the last few years.
Dr Pepper Snapple Group, Inc 1) How would you characterize the energy beverage category, competitors, consumers, channels, and DPSG’s category participation in late 2007? The characteristic of the energy beverage category 2007 is that market was growing slow. Today market is also small and dominant by Red Bull because Red Bull was one of the first energy drinks. Being one of the first in market was huge advantage for Red Bull over competitors. Moreover, in the late 2007 the market was still growing up with variety kinds of energy beverage products.
It showed that 2011 figure was increased by 7.3%. Coco-Cola is one of the largest and well-known beverage company all-over the world as Coca-Cola sells beverages to more than 200 countries. Coco-Cola could make a long-term investment at the current price, the valuation given the ratios to be margin in a safe way. Revenue Growth: 8.5%. Cash flow Growth: 8%.
The Marketing Plan Product or Service Concept The difference between craft and generic beer is widely known to beer connoisseurs and aficionados. The varied tastes and quality brews are what set craft beers above mass-produced generic beers. The craft beer industry has seen a unique following since the 1970s and its popularity doesn’t seem to be dissipating. In fact as of 2013, craft beer has experienced a 13.9% growth rate over 4.6% for super premium beer and 2.8% for imported beer (Demeter 2013). The restaurant industry is experiencing a similar growth spurt as the craft beer industry.
All of the flavors remaining were fruit flavored. Of all the fruit flavors, forty linear feet was taken up, or 19% of all of the space. Another way to organize this large space is exactly how this grocery store organized it, by brands. I have already mentioned the ruling brands in the soda industry, Pepsi, Coca Cola, Dr. Pepper, and then the cheaper “off-brands”. Coca Cola takes up the greatest amount of space, being the most successful in the soda industry.
There are more than 130 different species of agave. Blue agave is the most notable because of its role in Mexican society and economy. It creates an enormous amount of revenue in Mexico and all over the world. The world’s largest consumer of tequila is the United States topping the charts with over ten million cases imported last year alone. With this being such a cash crop, a great deal of research goes into the pests that affect this plant.
Walmart Stores Walmart operates various formats of discount department stores under 53 different banners in 15 countries, including Walmart, Sam’s Club, & Asda, and is the largest retailer in the world. As of Jul 31, 2011 the company operated 9,667 total stores including 3,822 Walmart U.S., 609 Sam’s Club, and 5.236 International locations. Demand Since the Price elasticity of demand for the type of walmart’s products is very high, Walmart always succeed to be an attractive substitute store by having the lower price. This allows it to have a shift of the demand to right. Annual Sales Data | | 2011 | 2010 | 2009 | 2008 | 2007 | Net Sales (1,000′s) | $ 418,952,000 | $ 405,132,000 | $ 401,087,000 | $ 373,321,000 | $ 344,759,000 | YoY % Chg | 3.4% | 1.0% | 7.4% | 8.3% | 11.6% | Same-Store Sales Chg | -0.6% | -0.8% | 3.5% | 1.6% | 2.0% | | Walmart reported net income of $3.80 billion ($1.09 Diluted EPS) for the second quarter ended Jul 31, a 6% increase from a year ago.
Assignment #2: The Coca-Cola Company Struggles with Ethical Crises June N. Lewis Professor J. Ziegler Ethics and Advocacy for HR Professionals – HRM 522 Strayer University October 31, 2013 Assignment #2: The Coca-Cola Company Struggles with Ethical Crises Delineate the ethical issues and dilemmas (as found in Chapter 3) the company faced. The Coca-Cola Company is the world’s largest beverage company. It is recognized as the world’s most valuable brand, with operations in more than 200 countries and it was worth an estimated $68.73 billion in 2009, but, even though the company has excelled over the years; it has encountered a number of ethical crises (Ferrell, Fraedrich & Ferrell, 2011). The company’s problem began at the executive level where many areas of the organization lacked quality leadership and was therefore deficient in handling a series of ethical crises which prompted many board members to lose faith in the company and resigned. The Coca-Cola Company has faced ethical, moral and discrimination problems since the early 1990’s, such as, racial discrimination, distributor conflicts, channel stuffing, intimidation of union workers, product safety, pollution, and the depletion of natural resources (Ferrell, Fraedrich & Ferrell, 2011).
| The beer industry contributes greatly to the economies by providing jobs across the board, from the agriculture side by purchasing the wheat, barley and hops from the farmers. The beer industry is a large industry that has an enormous effect on the country. The market growth rate of the beer industry is perplexing which is evident through production statistics of top brewing companies. WORLD TOP TEN BREWERS, 2007 provisional proforma volumes in Millions of hectoliters. 2007 2006 Brewing company Country Volume Share Volume SABMiller (SAB.L) Britain 231.7 13.1 209.7 InBev INTB.BR Belgium 225.6 12.8 215.2 Heineken (HEIN.AS) Netherlands 164.0 9.3 130.5 Anheuser-Busch (BUD.N) U.S. 150.7 8.5 146.8 Carlsberg (CARLb.CO) Denmark 120.0 6.8 77.8 Molson Coors (TAP.N) Canada/US 58.4 3.3 49.5 Modelo (GMODELOC.MX) Mexico 50.9 2.9 49.3 Tsingtao (600600.SS) China 50.4 2.9 45.4 Beijing Yanjing (000729.SZ) China 41.1 2.3 35.7 FEMSA (FMSAUBD.MX) Mexico 39.5 2.2 37.7 In the 1990’s, a new phenomenon appeared whereby