Healthy Food Essay

557 Words3 Pages
Now, let’s move on to the case study of the McDonald’s Nutrition Network. As we all know, McDonald is one of the largest multi-national fast food corporations. In the past, various forms of media such as “Super Size Me”, a 2004 American documentary, critiqued the fast food industry and the way they advocate a culture of overindulgence. In the film “Super Size Me”, Morgan Spurlock, who directed and starred in the show, documented a 30-day during which he ate only McDonald's food, That lifestyle had a drastic effect on his physical and mental health, and after a mere 30 days, Guess what happened? He gained roughly 11 kilograms! The film created the perception that McDonald’s was a cold-hearted corporate entity that encouraged poor nutrition for its own profit. Super Size Me is not the only critique of McDonald’s. “Fast Food Nation: The Dark Side of the All-American Meal” is a book that criticized McDonald’s marketing tactics, which makes use of children's naive and trusting nature. Due to all these negative publicity, McDonald’s needed to rescue their reputation. Hence, it launched a public relations campaign to change the predominant perception that McDonald’s food is inherently unhealthy. The McDonald’s Nutrition Network (MNN) was created to award local organizations with seed money to fund projects or programs that promote nutritional consciousness. McDonald’s also invited dieticians to attend local meet-ups to provide more information of nutrition value of McDonald’s food. McDonald’s was largely successful with the Nutrition Network, winning publicity awards and having more positive social media impressions. Therefore, our first learning point is about creating an alternative narrative (I think the slide for this part need to be changed to add in this), which aims to use figurative language and psychology to influence the perceptions of consumers. We adapted
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