Health Care Marketing Analysis Shanita V. Brown HCS/539 May 27, 2013 Thomas Sloan Health Care Marketing Analysis “The health marketing mix is vital for a successful health promotion campaign (Pralea pg. 43).” In the health care system today, the marketing mix generally is based on the four P’s known as product, price, place and promotion. The product is concrete and solid products and services. The product is the actual physical item. Pricing is based on being able to price the products at a rate in which customers are willing to pay.
Assignment 2: Competition, Marketing Mix. And Pricing name professor HSA 305 date Determine the key characteristics of the users of the products and/or services of the health care provider you selected. Aetna uses three principles to help drive out of the box thinking: innovation, integration, and information. To keep the creative juices flowing, Aetna assigns dedicated innovation officers. Aetna hires a dedicated innovation officer to drive new ideas in each of its major department (e.g., care management, product development, pharmacy).
Roles and Functions of Health Care Managers Rechanda Primas HCS 325 December 12, 2011 Stephanie McCrary Roles and Functions of Health Care Managers In today’s lifestyle, health care managers are very important to ensure that each office runs effectively, efficiently, and productively. The most important role and function that a health care manager should possess is the ability to plan. According to the reading, “planning is the process of setting performance objectives and determining what action should be taken to accomplish them. Through planning, a manager is able to identify desired work results, make decisions, and lay the path for others to achieve the results” (Lombardi, eBooks Collections) Planning is crucial because it allows the overall team to be prepared in the event that changes need to occur. If the health care manager has the ability to plan, then the changes won’t come as a drastic occurrence that would otherwise lead to bigger problems.
It is a way for professionals to embody and project change, to make a difference. Furthermore, the main focus of this paper is to define health care communication with emphasis on the relevancy of effective personal health care communication with other health care professionals, clients, and patients. It will also discuss the relevancy of effective professional health care communication to health outcomes as well as how the lack of effective personal and professional health care communications can contribute to poor health outcomes. The theories and principles of therapeutic communication in health care settings for the health care professional will also be incorporated. Definition of Health Care Communication According to the Centers for Disease Control and the National Cancer Institute, health care communication is "The study and use of communication strategies to inform and influence individual decisions that enhance health."
It helps to meet both quality and cost effective measures by patients. (Leatherman, 2013) United health care effectively communicates the performance results and feedback to the customers that provides the detailed process of decision making abilities. United Health care provides the important guidelines of preventing health issues at an initial stage which is important in healthy life style. It helps to make the patients healthy. United health group is committed to offer a wide range of health insurance plans and other benefits.
Managed competition is intended to attain the maximum worth for customers and employers as they purchase health care. “The goal of managed competition is to divide providers in each community into economic units to motivate them to develop efficient delivery systems (Corder, et.al, 1996).” Managed care delivery systems exist to offer the consumer with quality, efficient, and cost effective services. Employers began to pay close attention to the variety and value of health care benefits purchased, and began to pressure insurers as well as managed care organizations to offer basic benefits at reasonable prices, which would ensure valuable service and care. In addition, employers are implementing outcomes research and cost data to help select the best suppliers for their employees (Corder, et.al,
Brandon Urso Competition within the Health Care Industry HCA421: Health Care Planning & Evaluation Instructor Fran Steel 08/22/2012 Competition within the Health Care Industry What type of impact does competition serve in the evolution and further development of modern medicine within the health care industry? The competition within the health care industry is an essential component in the progression of medicine and the method in which services are provided to the patient. The fact the health care industry is an extremely competitive commerce has been extremely beneficial in the improvement of services, resources, and competencies within the health care organization. The various aspects of health care inevitability derive from the treatment provided to the patient. How might competition impact the services provided to the patient?
Its Primary purpose is to ensure quality patient care and managing the cost of that care. Its secondary purpose as defined by the Institute of Medicine (IOM) deals with individual users for education, regulations, policies and public health from data entered, verified, corrected or analyzed directly or indirectly. Homeland Security has recently been added to the list of users, including patient care providers, managers and staff, coders and patients themselves. Patients can make changes as necessary. Other users might include lawyers, employers, law enforcement and researchers.
Value Chain: Healthcare Marketing Name Instructor’s Name Course Name Value Chain In organizations, values are very important as they facilitate in associating with the internal as well as external components and direct the relationships amongst the various systems (Magretta, 2012). Generally, value chain evaluates the value which each and every process in an organization or activity adds to an organization or business’ products or services. The idea of value chain is based on random collection of machinery, money, or equipment in an organization. As such, a competitive value chain aids an organization, for instance, healthcare organizations to stand apart from the competition.The value has to be unique and best set to deliver exceptional services that are not offered by competitors. In a health organization, I would ensure that as the marketing director, I advocate for latest supportive services of the value chain by lobbying for current technological equipment used in health institutions during management meetings.This is because in the health sector, contemporary times have seen the advance in technology enabling treatment of various diseases.
Traditional roles of nurses was limited mostly to preventative and curative care, but nursing roles are evolving drastically with the understanding of the influences of culture, economics, politics, psychosocial problems etc on community health. Nursing practice demands unique knowledge and skills extended beyond caring for sick (The American Nurses Association, 2012). Moreover, these skills are applied at individual, community and population levels. Orientation towards social ethics and holistic approaches are also inevitable. Nursing is a dynamic and caring profession involving communication, negotiation, coordination, and collaboration for the deliverance of health care.