The appropriate price strategy for this endeavor is the penetration strategy. A penetration pricing strategy is used as a loyalty-building or market-entry tool (Armstrong & Kotler, 2011). The penetration pricing strategy offers a high-quality product at a much lower than expected price (Armstrong & Kotler, 2011). This combined approach will help Wal-Mart enter the express clinic market even when strong competition exists such as CVS Caremark, Acme ExpressCare Clinics, and Walgreens newly introduced Take Care Clinics. The penetration price strategy also favors Wal-Mart’s business approach of low costs products and services.
Additionally, the author describes that hiring only those with good looks can run into antidiscrimination problems. Greenhouse concludes by suggesting that hiring for image leads to the increased prices of product, increased sales of products, and can give the impression of authenticity which eventually leads to what businesses want, profit. Whether retailers should hire only who project certain image it might be morally wrong or not is a provocative question. After considering the evidence presented in Greenhouse’s article and my own experiences, I can fully support retailers company hire only attractive applicants. I am opposed to companies hiring applicants based on their physical appearances in part because hiring good looking people is an advantage to the company, it shows how people are treated differently based on their appearance.To illustrate, Mr. Serrano, a former Abercrombie and Fitch employee emphasizes that, “We were supposed to approach someone in the mall who we think will look attractive in our store.” (p2).
However because of subtexts known as unstated or hidden messages used in these advertisements we buy those things anyway because it had convinced us it will make us look cool or we’ll have fun with it.Cover girl sounds convincing that this lips gloss will not make our lips sticky and that it makes our lips shine. In this ad Eva’s lips appears to be very glossy. Do you believe that the lip gloss really does make them shine or that they edited her lips that way? Also in this ad the persuasive strategy used is pathos. Eva is very happy while wearing this lips gloss.
More Minutes of Flavor Robert Shipman DeVry University Professor Wunibald English 112 More Minutes of Flavor The ad posted by gum manufacturer, Beech Nut, for their peppermint flavored gum communicates the uniquely longer-lasting, better tasting flavor over other brands tested. The ad itself is colorful, simply displaying the event of an independent research study being conducted on selected secretaries. This approach directs attention to the fact that research is an effective method of determining what consumers think about their product and why. Beech Nut’s goal is to communicate to the reader that they, the consumer, can discover how long and how much they “enjoy its better, stronger peppermint flavor.” Using appeals to reason (logos), to practicality (ethos), and to emotion (pathos) they successfully and effectively persuade the reader to believe that the gum they provide has been consumer tested for enjoyment, better taste, and “more minutes of flavor.” Beech Nut uses an appeal to the consumer’s sense of reason (logos) to persuade them into believing that most secretaries prefer their gum to the other brands. Beech Nut starts out with a statement that creates an interest in the consumer to find out what secretaries think.
Brand that’s I like is hue, I really like the quality and the variety of hue clothing. Hue only sells the items at quality establishment like Macy’s and Bloomingdales. I like Hue because the make clothing for the average sized women. The prices are higher but the clothing quality last a lot longer than similar leggings brands. Brands that I do like is rainbow, although their clothing is trendy the quality is often horrible and usually only good for one night.
– Founder & Managing Director Anita Roddick. In many ways Anita was able to make her personal values, The Body Shops (TBS) values. Roddick was quoted as saying “what really interests her is the revolutionary way in which trade can be used as an instrument for change for the better’’. In many ways she got lucky that her value’s connected so well with its Market Segment and that the Cosmetics Industry was attractive to get into. The Market Segment (Primarily women 30 and under) connected with segments Brand Values of honesty, human and animal welfare and the concept of their money from purchases going to a ‘greater good’ or ‘better purpose’ – this was a new concept at the time.
It will not only vacuum all floor types, but can polish hardwood, tile, vinyl and laminate. Because of its effectiveness and larger variety of features, the XG Void will give our consumers the means to improve the quality and convenience of their household chores. Consumer Product Classification The XG Void is considered a “shopping good” category of the three-way consumer classification system. This product is not purchased as frequently as a convenience good and is considered a high risk purchase. Because our product is a high risk purchase, our target consumers will want to conduct research comparing the competitions prices, features and quality to our product before they make the decision to purchase.
Below is Walker’s old and new British logos. Branding is a crucial marketing strategy and is very effective as it allows the product or company that represents it to be easily identified by consumers. It is also possible to associate an ideal or notion with a product or business through branding, for example, the dark rich maroon colour used in the Costa Coffee logo and presenting the date of the business’ founding implies a feeling of heritage and establishment. This is a form of target marketing as it is used to make their product appeal to the people that are most likely to buy coffee which is mostly adults, those at work, commuters etc. and less aimed to appeal to children (hence a lack of bright colours an
Also, the quality of noise cancellation headphones vary a lot and the customers are willing to pay higher price for good product. In other words, this is not a commodity market as regular headphones. If company A can switch to produce noise-cancellation headphones with good quality at a reasonable cost, it can compete in the market and make a decent
But the REVLON advertisement clearly conveys why their make- up collection is best. In this ad the diction used appeals to more females. The advertiser used celebrity endorsement to persuade one to purchase their product. Susan Sarandon is a well-known actress. The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON.