* Customers: Sales are the biggest part to keep the music industry running. So customers are acting an important role to affect the music industry either they keep purchasing or not. * Partners: As the well being of technology. Many new partners are showing up this few years, such as iTunes – A digital platform for customers to purchase music online. Besides, YouTube – A video website that can help artists to share their music all around the world in a second.
Susan Schreter’s second step is to target new customers from within groups. This tip can be useful for company A. It mentioned earlier that people now use iPod/iPhone headphones most of the time. Company A could join its peers to make these headphones. However, that market is high competitive and almost commodity-like.
| Roles and Behaviors | Entrepreneurs | The role of the entrepreneur in my business would be to make the public aware of us as a new company, and what we offer. More than likely I would try to entice current employees of Microsoft and Sony to come work for me, to have people with a background and experience in launching a new console. I think this is important because they will have a good idea of what marketing techniques to use and which ones are have less impact. The goal is to get people to stop buying
The case study focuses on the possible merger of two companies, Woodmere and Homehelp. Both companies show that they have a lot of good thing going for them but could do with some help to bring them out of the place they are in and in to a higher market and even more visibility and profit. Woodmere looking to gain offers its reputation and cliental that they have built; Homehelp is bringing their youth and eager motivation to spark new life into the Woodmere Company that’s looking to reach more people and stay buy continuing to push a time based logistics form of business. Homehelp is looking to improve on their company with all the energy youth and motivation all they are looking for is the right business venture to possibly join forces. The case study pits a situation where a member of each company discusses the possibility of merger and goes over there ups and down of their company while pushing the idea through to their co-workers and executive team members.
Even television tried to clean up the image of Rock-n-Roll with shows like American Bandstand, hosted be Dick Clark. He promoted good, clean fun for teens by having artist perform songs that parents would approve of. He also made strict guidelines for dress codes for the teens on his show as wells as how they danced. There were even artist, such as Pat Boone, who took pride in setting a good example for teenagers. He even wrote a book to encourage teens to do the right things by their parents, and also practice abstinence until marriage.
My Response: Yes, I think ads are effective towards teens because you see teens making choice or buying things based off of what they saw from the ad. Especially, when a celebrity is advertising the product that they want to purchase it makes them want that item even more. Ads in today’s society are not that ethical. They are trying to sell their product to everyone not just to a specific type
Most of the time the prices are higher than the rest of the other companies for product, but Zappos offers their customers a different experience. Zappos is able to maximize profits in this market because this company figured out how to dominate with their morals they have created. Zappos focused on how to provide wowing services to online customers. This is a company that knows they have to constantly change and embrace it. Zappos owners wanted his company to be fun and weird, making sure to stay adventurous with an open mind.
Companies in this market must consider that they need to speak their audience’s hip language and walk their walk, in order to win their loyalty and hook them in for the long run. For these companies, this is a smart move, because, according to the film teenagers are stubborn, skeptical and impressionable (Rushkoff, 2001). So, rather than giving them a questionnaire to merely fill out on what they like and dislike, top companies put a lot of money, time and effort into making sure their high paying consumers are happy. For example, they have special one-on-one research sessions conducted in their homes or at extravagant locations. They throw excusive parties at hip venues and respectively pay their teenage guests.
The research that I was doing it was about what kind of phone and features the teenager likes. The research that I was doing it has been very successful and it given me specific ideas on what I need to do in future. I went on the computer and I looked at on the comment that some teenager were discussing about their point of view. They were saying if the businesses want to make new products teenagers, the products must be an appropriate for their age and also meet the needs. This means that the business needs to meet teenager’s needs by founding out what they like and don’t like so that they will meet the
Some of the younger voters vote for the wrong reason. They vote because it’s something to do. They also vote because they know that it is what society says that everyone should do. They have signs, shirts, commercials and all kinds of celebrities to tell everyone in the world. Young individuals vote because they want to feel the power of voting.