Harley Davidson Case Study

369 Words2 Pages
Harley Davidson: Preparing for the Next Century Areeba Mazhar Yat Yeung Lee, (Charles) Cheuk Cheung, (Calvin) Chang Li, (Grace) Vivian Lee Yu Anqi Xie, (Angie) 2012 Commercial Agenda ! Competitive Advantages ! Sustainability ! Vulnerabilities ! Challenges ! Recommendations ! Nokia vs. Harley Davidson Competitive Advantages • Brand • American • Lifestyle choice • Functionality • V-Twin engine • Heavy Bike Niche Sustainability • Niche Player • Core group is baby boomers • Identity plays against them Vulnerabilities • Only appeals to one shrinking segment • Expensive • Enthusiasts focus Challenges ! Target Market ! Functional Aspects ! Motorbike Industry ! Geographic Availability Current Strategy and Recommendations ! Club Marketing Programs ! Marketing Employees Short -Term Long-Term Marketing Campaign Expand Geographically Core Customers Performance Motorbike Industry Harley Davidson Vs. Nokia • Why are they similar? • Market leader back then • Failure to anticipate customers’ needs • Product focuses • Differences • Harley-Davidson transformed successfully • Nokia has not regain its market share Nokia Sales Nokia Phones More than 200 phones!!! More Statistics Harley Davidson Vs. Nokia • Why are they similar? • Market leader back then • Failure to anticipate customers’ needs • Product focuses • Differences • Harley-Davidson transformed successfully • Nokia has not regain its market share Lessons Nokia Can Learn From Harley Davidson • Benchmarking Apple and Samsung and other successful leading company • Organizational structure change • Develop its specialty users club or experience program • Try to develop simplified and less expensive smartphone models (technology innovation) Lessons Nokia Can Learn From Harley Davidson ! Benchmarking

More about Harley Davidson Case Study

Open Document