Halal Food Marketing

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Norman Ali & Alisa Wanwang Halal Food Thai Halal Food Products and International Market Master Thesis Level-D Termin: 11-01-02 Handledare: Mr. Dan Nordin Master Thesis Halal Food 11/01/02 Acknowledgement We would like to thank Almighty God who has given us power and courage to write this paper. We are heartily thankful to our supervisor, Mr. Dan Nordin, whose encouragement, guidance and support from the initial to the final level enabled us to develop an understanding of the subject. We would also like to thank our parents for their support and love. Lastly, we offer our regards and blessings to all of those who supported us in any respect during the completion of the paper. Page 2 of 36 Master Thesis Halal Food 11/01/02 Table of Contents Chapter 1 Introduction.............................................................. ............................... I 1.1 Introduction..................................................................................................... 5 1.2 Background.............................................................................................. ........ 6 1.3 Purpose of research......................................................................................... 7 Chapter 2 Methodology.......................................................................................... II 2.1 Research approach............................................................................ .............. 9 2.2 Research philosophy .......................................................................................10 2.3 Research method...................................................................... .......................10 Chapter 3 Theoretical Framework.......................................................................... III 3.1 Stage 1: Decision to

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