H&M vs Burberry

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Burberry vs. H&M The expression quality over quantity really came into play as I was comparing Burberry to H&M. Burberry, the exclusive store, was a much more pleasant experience then shopping in H&M. However, H&M is way more affordable, especially in today’s economy. H&M will do the job if one needs a trendy outfit to go out in, but Burberry has clothes, jackets, scarfs and handbags that are made to last a life time using the best fabrics and great stitching techniques. When I was examining the window display for Burberry, it had a focal point on their new winter jackets. Everything was very neat, and set the mood to look at their jackets. For H&M, their window display was all over the place. It varied from the new shoes, jeans, shirt, jacket, and accessories. To even appreciate everything in the H&M window, one would have to take at least ten minutes to fully examine everything. It didn’t have a main focal point of what they are trying to sell or promote which could be confusing to the buyer. However, H&M had more options than Burberry. So say if one didn’t like the jacket in the H&M window, there were more options to look at or more things that attracts the eye like the shirts, or shoes. Burberry narrows it down, and shows their newest product. It’s more focused, neatly set up and easy to look at. With all the different products shown in H&M, it could be more of an eye sore, confuse the buyers, but does give more options. In our economy today, spending $350 on a scarf is just absurd to most. Most people love bargains, but tend to forget they get what they pay for. A lot of people choose H&M over Burberry, just because it’s more affordable. Ten years from now, the person who bought a jacket from Burberry will be in perfect condition, conditions permitting, rather than the jacket from H&M. The fabric used for

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