H&M Management

2020 Words9 Pages
STRATEGIC MANAGEMENT REPORT STRATEGIC MANAGEMENT REPORT ITM ASSESSMENT ITM ASSESSMENT NAME: TROYSHAM YAP CLASS: FTDipMM11 STUDENT ID: CT0180066 THIS REPORT IS PREPARED SPECIALLY FOR DR. THUM, 18TH APRIL 2013 Hennes & Mauritz AB (H&M) is a multinational company based in Sweden. It was founded by Erling Persson in 1947, it was initially called Hennes, the Swedish word for “hers”, and sold only women’s clothing. In 1968, the company was renamed to Hennes & Mauritz and since then, has expanded its production to include womens-wear, mens-wear, childrens-wear apparels, footwear, accessories, cosmetics and home furnishings. H&M exists in 43 countries and as of 2012 employed around 94,000 people. The first store was opened on the high street of Vasteras, Sweden in 1947. It had 2,325 stores at end of 2011 and 2,629 stores at end of August 2012. It is ranked the second largest global clothing retailer, just behind Spain-based Inditex (parent company of ZARA), and leads over third largest global clothing retailer. With years of develop ment and acquisitions, the company now consist of five independent brands: H&M, COS, Monki, Cheap Monday, and Weekday (Hennes & Mauritz AB, n.d.). Strengths | Weaknesses | * Qualitative and high fashion items for a price extremely low. * A wide range of collection of products, which are permanently renewed. * Some lines products in store are created by guest designers (Madonna, Karl Lagerfeld, Robert Cavalli) * Well-known brand with powerful financial resources. | * Production at one time of a wide volume of product with no guarantee of any sale. * A wide range of targeted customers and so a wide range of different style without any real focus on a particular type of customer or tendency. * Not innovative fashion products but

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