Currently the company’s marketing budget is truly an advertising budget. No real marketing exists outside of a catering brochure. A marketing plan is an integral part of a company’s business plan. Small-scale specialty food stores face unique challenges and opportunities when marketing their products. If the company wants to be successful, the store must decide what market the product will thrive in, what the competition is and how to market the product given the retailer’s available resources (Marketing considerations for small-scale specialty food producers, 2007).
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
Whole Foods Market, one of Kudler Fine Foods biggest competitor, has over 43 locations in the United States, Canada, and the United Kingdom. As these current consumer demands continue to grow the trends will also help support Kudler’s mission of providing the finest epicurean products. With the increased competition from not only stores like Whole Foods Market, Kudler has to remain competitive with other entities that are able to offer similar product quality at affordable prices. Knowing what the competition is doing and forecasting their efforts will help Kudler remain competitive and two steps ahead of the competition by identifying trends, events, and other issues that may have an impact on the industry. Kudler should invest a significant amount of research on identifying the strengths and weaknesses of Whole Foods Market and how they can capitalize on those weaknesses.
KUDLER FINE FOODS PROBLEM STATEMENT Introduction After analyzing the strategic plan for Kudler Fine Foods (KFF), many problems that will slow down the process of growth and success of the business are evident. My team members and I have discussed the issues involved with Kudler Fine Foods based on the information provided in the virtual internet/intranet web site (University of Phoenix, 2009). As a team, we have identified many issues within the organization, including poor upper-level management, poor organizational planning, inordinate reliance on perishable goods, a weak strategic plan, the owner’s mixing of personal and business finances, and the lack of a website for selling KFF products and services. The problems selected
Kudler Fine Foods Frequent Shopper Program Sylvia Manriquez, Jeffrey Edwards, Tanya Stewart, Kevin Knapp BSA 375 May 6, 2013 Dr. Todd Feuerherm Kudler Fine Foods Frequent Shopper Program Project Scope and Goals Kudler Fine Foods is in the business of providing specialty foods that cannot be found in grocery stores such as Wal-Mart or Albertson’s. The ideal plan of Kudler Fine Foods is to increase revenue; therefore Kuldler is planning on creating a Frequent Shopper Program. This program will track shopping patterns giving Kudler the ability to satisfy customers better. The program will include three major steps with sub-contents to gather all necessary information to complete the Frequent Shopper Program. Kudler Fine Foods ultimate
(REFERENCE TOOL ONLY) Assessed Discussion Question Concentration Consideration October 12, 2008 As I review Kudler Fine Foods and the areas of business covered this week and last week, the concentration of Finance seems more and more appealing because it helps to predict and analyze short-term and long-term money flows to and from the business. Optimization creates profit and helps the business overall to make good use of that money that is acquired. Control and acquisition both interest me because as a business manager it is important to be top of the game and realize what comes and out of the business. The financial planning analysis is interesting to consider which consists of three steps:
Kudler has overloaded her schedule while providing a significant portion of the tactical and operational management. Therefore, she does not have time to fulfill her primary obligation of providing strategic management. Kudler Fine Foods’ 2003 strategic plan created by a recent graduate for a price of $200 is an example of Ms. Kudler neglecting to conduct effective strategic planning. The area of marketing provides an example of how strategic management can benefit Kudler Fine Foods. Kudler Fine Foods’ marketing plan is minimal for an organization preparing to open a fourth store.
• Full-line manufacturer of manual wheelchairs to all demand segments in the Canadian market. • Also recently got into part and assembly sales to other manufacturers • Recently hired two sales representatives to service Canadian dealers and to appeal to new clients/dealers. • Hands-on management strategy • Dealing with marketing channels was top priority – strategy was to improve product quality, retail prices and dealer margins – the strategy was successful Evaluate • Appears successful – pg 4 – the new management team *maintained* sales at $2.37 million, company was in 100 dealer outlets and profits were a “healthy” 6% of sales • Mgmt forecasts increase in sales to $3 million next year. Problems identified? • Management may be spread too thin – All managers were pressed by the requirements of everyday business.
LIVORIA SANDWICHES EXECUTIVE SUMMARY This report examines the current situation of the company and alternatives available to increase overall profitability and cash flow. The first alternative explores the option of franchising the company and the second alternative examines the effect of expanding the product line. The second option is recommended as it has a more profound effect on profitability while responding to the consumer preferences in Dawkins. The second option also meets the target net income of 1.1 million dollars by 2015. In addition to these important measures, the company’s product is maintained at a high level of quality.
Cost analysis {text:list-item} {text:list-item} {text:list-item} 3 routers/switches {text:list-item} {text:list-item} 3 T-1 connections $1500/month Conclusion With the installation of Kudlers Fine Food’s frequent shopper program, Kudler Fine foods could expect to experience continued economic growth. The frequent shopper program will be nothing but an added asset to this continued growth as long as the ethical, legal, and security issues are met. These issues will continually need to be met in order to maintain this growth and protect the customer’s information in the future. Reference Food Markiting Organization. (2000).