Green Ox Case Study

Green Ox Case Analysis

For

Palmer Jackson Incorporated

Prepared by: GROUP 1 Caldoza, Joel Rule, Jelina Rose Guipetacio, Meare Montano, Yrizza Mae Maglacion, Karizze Fitzgeraldine

Table of contents i. ii. iii. iv. v. vi. vii. viii. ix. x. Table of Contents.....................................................................................1 Situation Background...............................................................................2 Problem Statement.................................................................................. Alternative Evaluation.............................................................................. Solution.................................................................................................... Implementation........................................................................................ Update..................................................................................................... Conclusion............................................................................................... References.............................................................................................. Appendix.................................................................................................

I.

Situation Background

This document presents Green Ox - a new line of sports beverage with added benefit of antioxidants by Palmer Jackson, Incorporated a food and beverage manufacturer located in Cincinati. In this report we view in determining a marketing strategy for Palmer Jackson, Inc. All market research were done by Marketing Studies Incorporated (MSI). The research yielded considerable data that was expected to become useful for the competition. MSI found out some strengths, weaknesses, oppurtunity, and also threats. The strengths include: (1) the use of these vitamins and