Gramar Essay

23326 Words94 Pages
UNIT 10: Quality 10.1 Starting up A) Give examples of high-quality products or services. Explain your choices. B) Which of the words and phrases below best express your idea of quality? |reliable |value for money |long-lasting |traditional | |well-known |Expensive |•hand-made |modern | |genuine |made in (country) |well-designed |mass-produced | C) Look at these sayings. What do they mean? Which of the ideas do you agree with? 1 'They don't make them like they used to.' 2 'Quality not quantity.' 3 'You get what you pay for.' 4 'Don't judge a book by its cover. Vocabulary Quality control and customer service (A) Use the words in the box to complete the flow chart. |identified |modified |failed |relaunched | |durability |recalled |reliability |tested launched- | A DEFECTIVE PRODUCT We launched1 the product two years ago. l We have a policy of zero defects so we were surprised when, shortly after the launch, we received complaints about the durability 2 and reliability 3 of this product. l Because of market feedback, we tested 4 the product so that any faults could be investigated. At the same time, we withdrew it from sale. l After extensive tests, our engineers identified 5 a fault. l As a result, they were able to correct the fault and we modified 6 the product. l We recalled 7 the product under controlled conditions. l Finally, we relaunched 8 the redesigned product in the market. l Unfortunately, it failed 9 due to lack of consumer confidence caused by bad publicity. (B) Complete the sentences below with
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