Assignment To assume role of Chris Mell, CMA, and prepare a report for the President and CEO Andrew Mayd. This report will advise him on how to address issues facing organization and items discussed at the management meeting. Executive Summary GR Hotels Mission is to provide clean, comfortable rooms, good quality services to business and pleasure travelers in Toronto and Montreal at competitive prices. The Vision is to be the hotels of choice for travelers in Canadian cities. The Goals are to increase occupancy rates, focus on business travellers and provide at least a 15% after tax return on any proposed investment.
From cost structure perspective, the goal of the Company is to generate expense leverage (lower expenses as a present of net sales). Additionally, the Company implements certain new systems which will provide opportunity for future expense leverage. The purpose of WIN strategy was to increase the operating profit of the existing store base. And lately in 2009 they added new store growth. In 2011 the Company began expansion to Canada.
The management of the company has decided to introduce changes to the business processes. The business process of the company would be enhanced through the use of latest technology. The goal of the management is to increase the sales revenue for the company by focusing more on the customer relationship management initiatives. Furthermore, the company also wants to analyze the analytical customer relationship management program. However, the final decision for the implementation of this analytical CRM project depends on the return on investment and the adequate payback period.
Decisions in Paradise Part II Melissa Kelley MGT/350 January 30, 2012 Berkline has brought the ideal of establishing a greater presence in Kava to the table. To create a greater presence in Kava it will be necessary to understand what this country needs from Berkline. Berkline is a leading manufacturer of furniture who came to Kava for better work performance, quality, also more affordable labor and overhead. After a great deal of brainstorming I have gathered some options for steps that the company can take which will benefit the people of Kava but also help Berkline at the same time. The first step was to evaluate what problems Kava is facing; next I had to look for options that would aid the people while ensuring the success of Berkline.
M1 Tess Ryan 40046771 Melissa Bridge Introduction: Virgin Atlantic is vertically integrated is organised as a business by having higy quality leadership as customers are central to their success. Within Virgin Atlantic, they have long haul pilots, product designers and catering experts, fuel analysts, contact centre agents, aircraft leasing managers - all to gaurentee make sure Virgin Atlantic is organised in a hard-working, honest and open environment. As well as being set up with excellent customer services for the business and leisure travellers, as well as setting new standards for the rest of the industry to follow. The financial strategy is to ensure they offer the best business product in the air, grow our leisure business even further, and run an efficient but effective global airline in order to make a profit. Whereas Thomas Cook is a vertically integrated as well as a horizontally integrated company as they merged with my travel and co-op travel which joined together in an attempt to save in costs and make the companies more profitable as well as having tour operators, travel agents, airlines and hotels in which makes them vertically integrated.
Case study “ Merrill lynch: Supernova” (1) What does Supernova offer to Merrill-Lynch? Does Merrill-Lynch need Supernova to be successful or grow in the future? The Supernova offers lots of benefits to Merrill-Lynch, as we can get a conclusion from the case that Supernova gave a new way to manage client relationships for Merrill-Lynch which focus on improve client satisfaction by using “ 12-4-2”, “Segmentation”, “organization” and “ acquisition” to change the traditional working methods for Financial Advisors to increase their income and to select out the most valuable clients. According to the Merrill-lynch studies on 75 Supernova FAS, as a consequence, Supernova FA production (revenue) increased I percent while production from non- Supernova FAs decreased 6 percent. Market errors (mistakes in processing transactions due to FA or client associate errors Merrill was responsible for) declined 54 percent.
They can not only learn how to develop a totally new customized delivery system but also consolidate a good business relationship with HomeHelp which is a big customer. The major business proposition for HomeHelp is HomeHelp can create an innovative logistics application by allying with Woodmere in order to realize the goal of lower costs and less inventory. It is win-win game if the two companies join together to reduce overall channel
Strategic Initiative Paper FIN 370 May 14, 2013 Strategic Initiative Paper Lowes is a home improvement retailer that is looking to implement new technology that will give its customers more convenience and better customer service. The way that Lowes will be able to expand and implement this idea is through planning. The two planning methods that we are discussing are strategic planning and financial planning. Strategic and financial planning are two forms of planning that have different objectives, but are similar in some ways in regards to a long-term plan that will take the appropriate actions in order to achieve the company’s goal. Strategic planning in a business is use in a business plan to make projections and defining the
Case Questions: 1. How do information systems projects get started in organizations? Information System projects start with a request which describes problems or desired changes in an information system or a business process. The request might propose enhancements for an existing system, the correction of problems, the replacement of an older system, or the development of an entirely new information system that is needed to support a company’s current and future business needs. In the Petrie Electronics a request from the executive team has decided that the number one priority is to not only survive but to thrive and prosper by developing closer relationships with their customers.
To start with, it is clear that in any hotel business, service is a primary objective. However the way that Four Seasons choose to deliver this service make them different from any other hotel businesses. The main reason is that Sharp developed the fundamentals of his company’s culture, which is based on the Golden rule – to treat others as you wish to be treated. According to Sharp, the first thing that must be done and the most important job of leadership is to create a governing purpose that unites by establishing a meaningful goal of the business. If the goal is reasonably defined and the focus is sharp and continually reinforced, it is easier to unify through a sense of common purpose.