Google's Mission Drive Strategy Summary

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1. How does Google’s mission drive strategy at the company? Google’s has created a mission “to organize the world’s information and make it universally acceptable and useful” that has motivated them to create a search engine that on the basis of key words entered by the user will scan the Web for text, images, videos, new articles, books, and academic journals, among other things. Also, to make the information even more accessible and user friendly they have created search headings, such as Google Scholar and Google Shopping, to give customized results. 2. Is Google’s stance toward Internet search in China consistent with its mission? Google’s stance toward Internet search in China is inconsistent with its mission. When Google’s mantra “don’t be evil” was originally formulated the central message was that they should never compromise the integrity of its search results. The company’s mission and…show more content…
Their mission was to make all of the world’s information accessible. To some is could seem counter intuitive for them to withhold all of the world’s information because they were required to withhold a little information. Plus, although they were required to withhold some information they were able to let users know that the results were withholding that information. It is definitely a better idea engage in self-censorship than have government censor for you. A company has to do all it can to defend and be loyal to its mission. Allowing someone else to do it will most often not lead to as good of results and the company can only blame themselves for the results when allowing others to do so. 4. If all foreign search engine companies declined to invest directly in China due to concerns over censorship, what do you think the results would be? Who would benefit most from this action? Who would lose the

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