Golf Industry Essay

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COMPETITION IN THE GOLF EQUIPMENT INDUSTRY 1 Competition in the Golf Equipment Industry Richard Chador Marina Djordjic Kyle Freedman Roy Weaver University of South Florida COMPETITION IN THE GOLF EQUPMENT INDUSTRY 2 Abstract Golf, one of the most popular sports of the 90's, with billions of dollars in revenues and extreme popularity, has declined recently due to a lack of participation and decline in interest. During the 1990's, there was a period of major excitement for golf, with the technological process turning golf into a fun and exciting sport which enjoyed national recognition. This technological process became a major concern in the late 1990's, and there were restrictions against it, causing golf to no longer being the thriving sport as it once was in the 1990's. This caused major financial losses to the golf industry. With a good strategy, such as the one from Callaway Golf, the main focus is moving forward in achieving a mutually beneficial industry, corporate and community goals together. Keywords: participation, decline, losses, recognition COMPETITION IN THE GOLF EQUPMENT INDUSTRY 3 Introduction Gentleman of the United States Golf Association and Royal and Ancient Golf Club: Thank you for your assembly and the opportunity to present to you a most ambitious goal for the future of our golfing society in the United States. reason for our meeting today is to address the severe decline in golfing as a main stream sport in the United States (p 2). By the conclusion of today’s meeting we hope to supply you with the tools and strategy to meet your objectives of growing the sport of golf into a main stream American sport with

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