Goggle Vs Microsoft

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Frank Oliver as ISM 3013 Goggle versus Microsoft. 1. Define and compare the business strategies and business models of Goggle And Microsoft. Goggle started out as a simple search engine and over some short years has evolved into a household name that means information. Microsoft has a brick solid reputation worldwide because of its Windows operating system and Office desktop productivity applications, which are used by over 500 million people all over the world. Goggle has a very clear mission statement: to organize the world‘s information and make it universally accessible and useful. Goggle has been very successful in doing this by providing users with the fastest search speeds and a variety of web-based products. Microsoft has built its reputation by the innovation in the Desktop and Windows operating systems. Microsoft also has a great mission statement: our mission and values are to help people and businesses throughout the world realize their full potential. Today, both of these business giants have a very innovative vision for the future. Goggle is putting all of its efforts into cloud computing where it will offer a toned down version of Microsoft Office online. It believes that it can provide consumers with everything at a fraction of the cost as compared to Microsoft. For example, Goggle is providing the Premier edition subscription for their Apps for $50 per user per year, whereas Microsoft can cost approximately $500 per person per year. Microsoft wants to incorporate the internet into the desktop environment as much as possible but at the same time it wants users to retain their personal computers for a majority of their computing tasks. Microsoft is also now offering more software features and web-based services to boost its online presence. This includes Share Point and Microsoft Office Live. Both Goggle and Microsoft are growing

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