Globalization of Hospitality Companies

3088 Words13 Pages
Globalization Strategies of Hospitality Companies: Case Study of Hilton Corporation Student Name Course Name Course Number Author Affiliation Institute Affiliation Date Executive Summary The hospitality industry has been described as an industry which is booming unlike any other for the past decades. Literatures that have been available in regards to the hospitality industry have mainly aimed to dwell on the operational and technical aspects of such an industry. There have not been any major discussions regarding the aspects of strategic management on such a industry, raising the question of the strategies involved in their expansions, and also need to establish their principles in strategic management and the developmental processes involved. This paper will aim to establish the stated gaps to the extent of establishing the principles of strategic management as made use of by the major players in the hospitality industry, and aim to discuss on the strategies of globalization under the case of Hilton Corporation, with the means to which the hospitality companies ensure entry in the international market is smooth. Existing literature in regards to the strategic management and globalization of hospitality companies will be evaluated to establish how hospitality companies meet their targets. Key findings showed that the strategic alliances that Hilton Corporation made use in the form of franchising and contracts management were really efficient combined with their diversification strategies to ensure they capture the international market. Table of Contents Executive Summary 2 Introduction 4 Hilton Hotel Company 5 Aims for Globalization at Hilton Corp 6 Business Development 6 Operation 6 Sales and Marketing 7 Technology 7 Quality of Systems 7 Hilton’s Globalization Strategy 8 Strategic Alliance 8 Franchising and Contract

More about Globalization of Hospitality Companies

Open Document