Globalization and cultural imperialim

325 Words2 Pages
Cultural imperialism refers to the dominance of the western culture. Indeed, the influence western culture had is still present and preponderant but globalization is shrinking the cultural diversity as we note an increasing mixing culture. Other cultures (Eastern, oriental, and so on) began in every western country as a counter-culture to establish themselves as the dominant culture of their area. So on one hand we really can observe a huge shift of culture’s balance. On the other hand, English is not the language spoken by the majority of the world peoples, yet it is the official language of organizations that promote globalization like the United Nations, the WTO, trade blocs like NAFTA and the EU, and media like BBC World, CNN, and Hollywood entertainment. The dominant role of English in international politics and commerce is viewed as one more imposition on cultures where English is not spoken. As Phillipson argues in 2001, “English is integral to the globalization processes that characterize the contemporary post-cold war phase of aggressive casino capitalism, economic restructuring, McDonaldization and militarization on all continents”. After recognition, that strong argue can illustrate well, how cultural imperialism is still elaborated in accord with globalization and vice-versa. From the American companies point of view, they are finding more and more that there is a need for management to have a better understanding of how to do business in foreign environments, how to manage a foreign-born workforce, and how to communicate with foreign customers, workers, and even competitors. American managers have also been noting the success of certain foreign companies and have been asking what elements might be borrowed from these successful efforts and adapted to the American company to make it more competitive. Each of these forces is causing a rethinking of
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