How do Olympic Games influence the world communication? Liu Hao( Bert ) Tu Chen ( Peter ) Abstract The Olympic Games are the biggest sports events in the world. It supplies a stage for athletes all over the world to participate and compete together. As the biggest sports event hold by IOC, it also has some responsibilities to improve the communication around the world. This paper is a research about how the Olympic Games affect the global communication.
The goal was to attract the early adopters, and then target the segments who would derive the most use from the Slingbox – sports fanatics, news ‘junkies’, and business travelers. Sling Media therefore decided on a national campaign, with a focus on the top 25 cities in technological adoption, excluding the top 3 of those cities – New York, Los Angeles, and Chicago – in an effort to keep advertising costs down. A fundamental concern in marketing the Slingbox is that it is a highly experiential product, and therefore all marketing efforts must clearly demonstrate the product’s perceived benefits in addition to the ease with which it can be operated. [13] Because Sling Media began as a small startup company, various marketing and advertising methods had to be considered in terms of cost and anticipated results relative to
Along with its imperialist history, the term “British Nation” has become fairly controversial. Whereas the colonisations have considerably enriched the United Kingdom, they also brought numerous different cultures on the British soil. That made Britain a welcoming and cheerful land, which nowadays praises its multiculturalism. At least, that is how Britain likes to be considered. Nevertheless, following the terrorist attacks perpetrated on the day after London’s victory for hosting the Games, multiculturalism faced its limits.
In your own words, describe Hollywood’s involvement in the 1932 Olympics. And, what did this involvement accomplish? (15 points) Hollywood’s connection to the games provided enormous benefits, including financial backing and a hefty dose of glamour and celebrity. It tightened international sport’s ties to other realms of entertainment and culture, reinforcing the idea that athletes, like movie stars, were fundamentally entertainers and helping to democratize the Olympics by integrating them into mass
United Nations, Olympism & International Understanding in Sports By Neeraj Kumar Mehra Olympism Researcher & Manish Gupta Abstract Sport is used in an extremely wide range of situations – whether as an integrated tool in short-term emergency humanitarian aid activities, or in long-term development cooperation projects, on a local, regional or global scale. Sport plays a significant role as a promoter of social integration and economic development in different geographical, cultural and political contexts. Sport is a powerful tool to strengthen social ties and networks, and to promote ideals of peace, fraternity, solidarity, nonviolence, tolerance and justice. From a development perspective, the focus is always on mass sport and not elite sport. Sport is used to reach out to those most in need including refugees, child soldiers, victims of conflict and natural catastrophes, the impoverished, persons with disabilities, victims of racism, stigmatization and discrimination, persons living with HIV/AIDS, malaria and other diseases.
Nationalism Football in Brazil has assumed a role that goes beyond a simple sport, becoming as a social phenomenon. Historically, it is possible to perceive two perspectives: as a means of ideological transmission and as an important element of Brazilian culture. The sport has taken on a role important in Brazil and has been discussed through various approaches, especially with regard to the allocation is made of even as a social phenomenon. Football in Brazil, within the context sports, is that it has received more attention. This is explained mainly by the popularity achieved in this sport in the wider context widespread in Brazilian society.
The providing organisation can use this association to achieve their corporate, marketing, or media objective’ (Sandler and Shani, 2002). Sport sponsorship is one of the fastest growing areas in sport marketing. With this growth, comes more competition and more innovative development. In the modern world sport’s constant popularity as entertainment means that sponsorship remains a popular way for companies both small and large to market themselves, and effectively tie their brand with the reflected values of that sport. As professional sport is driven by money, sponsors are critical in providing the adequate money that is needed for the sport to continue to run.
People and talent 48 Figure 7. Cultural vitality and diversity 54 Figure 8. Choice of world cities 97 Mayor’s foreword I am thrilled to be launching the World Cities Culture Report 2012 – the most comprehensive report of its kind yet produced. Berlin, Istanbul, Johannesburg, London, Mumbai, New York, Paris, São Paulo, Shanghai, Singapore, Sydney and Tokyo have come together in an unprecedented global collaboration to examine the character and importance of culture in world cities. It builds on the hugely successful 2008 report, London: A Cultural Audit, which looked at five of these cities.
Specifically, this paper focuses on 2 issues: looking at athletes who decide to travel and play outside of their country of birth, a look at how moving production to developing countries effects the company, the increased involvement of global media groups in sport; and the impact of sport on the environment. Both the obvious impacts and the “inconvenient truths” of these issues on sport management were addressed. Woo-Jun, J., & Min-Lee, H. (2012). The Globalization of Sport and the Mass-Mediated Identity of Hines Ward in South Korea. The Journal of Sports Management, 26(2), 103-112.
From the ancient Olympic Truce to the exclusion of Apartheid South Africa from international competition, sport has taken an indispensable part in international affairs and diplomacy in the long course of history. In today’s world, modern information technology is spreading information fast and widely to billions of people in a few seconds. With the improvement of living standards, more and more people pay more attention to sport events not only because of their health but also because of their nation’s prestige. In more recent years, it is clear that lots of states, developed countries and developing countries, discover the potential positive impact of sport on the nation’s image and prestige. Sport, as tool of soft power, is now used both internationally and domestically.