Global Companies vs Multinational Companies

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Brandas Alpough International Business & Trade 1305-002 December 9, 2011 2011 Multinational Companies v Global Companies International Business & Trade 1305-002 Abstract: From the business academia, the most important phenomenon involved in globalization (1) Empowerment of transitional organization, (2) information technology evolution, (3) increasing international flows of capital, merchandise, and data (4) the tendency of market homogenization. These organizations studies and strategic management perspectives indicate, respectively, that these combined movements push companies from multinational to a global shape and drive industries to replace the traditional multi-domestic strategy for a global. This study combines both points of view and examines the company as multidimensional entity. The goal is to identify and analyze the most significant dimensions involved in the transition between multinational and global. Main body of study: Multinational companies have investment in other countries, but do not have coordinated product offerings in each country. More focused on adapting their products and service to each individual local market. Global companies have invested and are present in many countries. They market their products through the use of the same coordinated image/brand in all markets. Generally one corporate office that is responsible for global strategy. Emphasis on volume, cost management and efficiency. The so called globalization imposes challenge and reshapes the business world. Strictly domestic companies are now pushed to face potential overseas markets and multinational organizations are rethinking their practices to develop new operational patterns, combining scale of production, low costs and flexibility around the world. What does globalization mean? Initially globalization was the subject of

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