Genicon Essay

401 Words2 Pages
QUESTIONS TO ANALYSE: 1. Please help Haberland support his decision on where should Genicon go next? When entering a new market it should be taking into account the different variables, economic, historical and behaviors toward growth in the sector in which you are working on. The four countries taken into account have advantages and disadvantages compared to what the company is looking for; as each country is different and has different markets and economies, some have growing economies, large population and others have them both their population is not willing to use the services and products offered by the company, it would be a good decision to enter the Chinese market as it is an economy with very high growth levels , besides the increase in the population while is growing, requires more care and as shown in the government reports China is investing heavily in the health sector so they need medical equipment providers to serve all its people who are willing to spend 20% of their income on the offered products. 2. Was it possible that none of these four emerging markets were right for Genicon? No, because as we said previously all countries that had been considered by the company have their own advantages, enabling market entry of all countries, in some ways better in one or several specific countries. Any country that they take as reference worldwide will have advantages and disadvantages at the same time; the team of the company has to come to assess which would take full advantage of the product and the market, knowing the market and its population, hoping that the advantages outweigh the disadvantages. 3. Should it skip these four for now and focus on growing its business in its existing international market, or large, wealthy countries, such us Germany, that was adjacent to one of its existing markets? We believe that the best

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