General Marketing Strategies

6525 Words27 Pages
MARKETING PLAN FOR P & G (Head & Shoulders) By: PRINCIPLES OF MARKETING Presented to: Submission Date: 8/12/2011 GIFT University [pic] . TABLE Of CONTENTS INTRODUCTION…………………………………………………………………4 Executive Summary…………………………………………………………….5 History of Procter and Gamble……………………………………………….5 Company Profile Different Products of Procter and Gamble……………8 Mission…………………………………………………………………………….9 Objectives…………………………………………………………………………9 Distribution. ………………………………………………………………………9 Marketing Personnel…………………………………………………………..10 MARKET ANALYSIS……………………………………………………………10 Market Definition…………………………………………………………….…11 Market segmentation……………………………………………………………11 Customer needs & requirements…………………………………………….12 Competitors………………………………………………………………………12 SWOT ANALYSIS OF PRODUCT……………………………………………..13 General marketing strategy…………………………………………………...15 Segmentation, Targeting and Positioning……………………………….…15 Segmentation ……………………………………………………………….…..16 Targeting……………………………………………………………………….…17 Positioning…………………………………………………………………….…18 Financial goals……………………………………………………………….….18 Marketing goals………………………………………………………………….19 Macro environmental analysis………………………………………………..19 Economic Analysis……………………………………………..…19 Industry Analysis……………………………………………….…19 Target Market: …………………………………………………….…20 1) Care Freedom………………………………………………………20 2) Style Freedom…………………………………………………..…21 3) Clean freedom…………………………………………………….22 4) Experience freedom ………………………………………………23 Positioning: …………………………………………………………24 SPECIFIES MARKETING STATERGY………………………………………25 Product, Branding, Packaging strategy……………………………………25 Packaging ………………………………………………………………………26 Pricing strategy…………………………………………………………….….28 Personal selling strategy: …………………………………………..29 Advertising strategy: ………………………………………………30 Direct marketing

More about General Marketing Strategies

Open Document