General Electric Company Analysis

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TABLE OF CONTENTS I. Summary………………………………………………………... …….. 3 II. Analysis of General Electric Corporation……………………………... 4 a. Business Description…………………………………………………………….............. 4 b. Evolution of Multinational Business Activities…………………………………………. 4 c. Analysis of Overall Financial Health…………………………………………………… 5 d. Contribution of Multinational Business Activities to Overall Financial Health………… 6 III. Appendix……………………………………………………………….. 8 IV. References and Endnotes……….………………………………. ……... 10 I. Summary Key Performance Indicators: • • • Revenue (2013): $146.0bn Revenue Growth (12-13): -0.4% EBITDA-Margin (2013): 19.2% • • • EBITDA-Growth (12-13): -2.5% LT-Debt/Equity (2013): 1.7 Employees (2013): 307,000 The company in focus is the General Electric Corporation (“GE”). Headquartered in Fairfield, Connecticut. GE operates eight business segments including Power & Water, Oil & Gas, Energy Management, Aviation, Healthcare, Transportation, Appliances & Lightning and GE Capital. The products and services provided by GE include e.g. aircraft engines, power generation, water processing, household appliances, medical equipment and financing. In 2013, GE generated 53% of total sales abroad and thus has successfully evolved from a domestic corporation to a multinational conglomerate, through aggressive mergers and acquisitions and further foreign direct investments. GE’s current financial outlook is less optimistic than that of its main competitors. One cause for this observation might be GE’s ongoing restructuring from a financial institution to an industrial manufacturer causing a negative impact on sales until recently. Also, competitors seem to operate more profitably, given their higher ROA and ROE ratios, and they carry lower debt levels than GE. However, current indications of an upturn include GE’s EBITDA-margin that has continuously been above that of

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