Instead of just using the word women, she uses “we” because she wants the reader to feel that she and the audience is a part of this statistic too. I think Kamenetz is trying to reach a very broad audience, rather than target any certain audience. She, in a way, is targeting men of all ages. I think that showing men that people are equal regardless of sex is the most important in this case, and she realizes this as well. She does a great job of relating to all audiences, to see her possible solution to the rising issues occurring.
According to (Williamson 1978), “people are made to identify themselves with what they consume”. Hence, fashion can be considered a segment of what we ingest to create ourselves. Advertisements and their imagery possess the ability to “show you a symbol of yourself aimed to attract your desire; they suggest that you can become the person in the picture before you”. Prior to any discussion of the representation of gender and sexuality in lifestyle magazines being considered, clarification on the difference between sex, gender and sexuality is important. ‘Sex’ refers to a person’s biological orientation: whether they are male or female, ‘gender’ refers to the role or behaviours a person has been socialised into according to their sex, be it masculine or feminine and ‘sexuality’ refers to a persons sexual preference: whether they are bisexual, heterosexual or homosexual.
The producers of Old Spice advertising utilize many rhetorical tools to make successful ads. In Old Spice’s Odor Blocker advertisement with Terry Crews, the rhetorical tools they use throughout help to sell the product, but also in a way distracts the viewers from what the product really does. Terry Crews, former NFL linebacker, now comedic actor, is used for this commercial to represent the hot, masculine image which Old Spice
This teaches women that they need to constantly dote on the man, whether he pays attention or not. The companies designing these ads are using women as a tool in order to empower the advertisement to engage the consumer’s attention and to sell more products. The woman's image is being degraded because sex appeal in advertising is showing her that she is nothing more than an item, who needs the product in the ad to seem more beautiful and important to the man. This is totally wrong; they only are going to have
That is, men and women, as well as boys and girls, are more alike than they are different” (Hyde, 2005, p. 581). To prove her hypothesis she focused on specific categories for possible similarities such as, cognitive variables, nonverbal and verbal communication, social and personality variables, psychological well-being, motor behaviors, and moral reasoning. My opinion of gender, prior to reading the article, men and women are far more different than others tend to want to believe. Women tend to be more driven by their emotions whereas men are driven more on their skills to problem solve and physical capabilities. That is not to say that there is not a sense of equality, but based on my personal observations a female has the tendency to be more capable of carrying out and following through with tasks more than a man.
“Extreme makeover shows us people being made good-looking enough to be on television.” (pg. 804) The author believes that the high percentage rise in plastic surgery is due to the influence of American media. Blum mentions that the American twin poles are Youth and Beauty. Starting with teenagers, American media has made an impact in teenager’s target of body images and taught them to dress to impress. Young girls now have the ideal of the perfect look which that involves thinness and volume in certain areas in their body such as breasts.
Outline and explain 2 ways in which the media socialises individuals. (16) One of the ways in which the media socialises individuals is through role models. These role models are real or fictional figures who help to reinforce socially acceptable ways of behaving and therefore act as a form of social control. These role models can appear in magazines, television programmes or newspapers. The role models are often portrayed as making morally right decisions and actions which help to socialise people into the correct ways of behaving.
written by Katha Pollitt,the obvious and underlying question is whether women are morally superior to men. More specifically, Katha Pollitt brings up the idea of "difference feminism” and asking if it really takes place. "Difference feminism is known as “a woman naturally being superior to men because of their empathy, nurturance, nonhierachial relationships, and concern for equal”(http://dictionary.reference.com/browse/feminism). With "difference feminism the previous is true, rather than men being superier due to cultural and societal norms.It was very interesting to see Katha Pollit’s arguements as opposed to the other’s we read previously. I chose the quote above because it showed that women should not use their stereotypical strengths as an argument for equality.
But in order to promote overall play, Prince needs to focus on personalities and behavior rather than science and professional athletes. They need to keep up with what''s popular and target parents to reign in the junior market, and promote convenience to appeal to recreational players. In addition, Prince does a great job at advertising and distributing their product, but could use a better strategy in streamlining their information towards customers and globalizing their
It is also important to discuss your aspirations and goals with your partner, because it helps them to understand what you want out of life. When it comes to developing and ensuring one’s goals and aspirations, men are more affirmative; whereas women are more verbal in exerting their ideas and plans. However, Schoenberg makes it clear that being affirmative can come in the form of affection, and women a more affectionate then men, so just because women are more verbal then men, that does not mean that they cannot be affirmative (Schoenberg, 2011). Some of the generalizations made in the article, are very accurate when applied to my life, but the majority of them differentiate such as the gender differences. I have always been very vocal on what I want my life to consist of, but I also am very persistent in making sure that I carry out what I set out to do.