Galanz Company Essay

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Executive Summary Galanz Company: Production and Planning Whiskey Team Sovanna Prom Background Information Galanz Enterprises Group Co. Ltd is a leading manufacturer and distributer of microwave ovens. Galanz is located in Shunde, Guangdong Province in China, profited RMB18 billion in 2006 which gains its profits from the sales of the microwaves. Galanz took advantage of the lack of competition of microwaves in China. China at that time were only able to purchase microwaves that were extremely expensive and from foreign countries. Galanz had the opportunity to purchase cheap parts, labor and land. In doing so, they were able to provide China with a cheap option and soon became the dominating leader in microwave ovens domestically. Right now, management feels that Galanz should explore foreign markets and push Galanz products into stores abroad. The managers tend to emphasize the companies’ ability to provide cheap microwaves that are still high in quality. Galanz’s ability to cut cost and provide discounts on products is shown as an incentive in the competitive market abroad. The production department however has its own share of problems. With the move overseas the facility capacity is unable to sustain the amount of productivity needed to match increasing demand. Currently the facility is only able to produce 16 million magnetron parts out of the 25 million units required for production. Over the last year the CEO had to sign a contract to outsource part of the production of magnetrons to a Japanese manufacture as a short-term solution. Entering overseas markets has increased the demand. Galanz is feeling the pressure of the increasing demand and fear if the company will be able to be self-sufficient. The CEO is aware of what outsourcing can do to his company and is considering his decisions. Issue Statement In

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