October 24, 2011
Health Care and future predictions
Though an advanced yet complex business, the health care industry always has been a necessity for the public. Individualized care is projected to continue to grow as the population continues to age (the first round of Baby Boomers began their retirement in 2010), and health along with medical issues or specialized conditions like heart disease and cancers continue to rise. This continued growth will necessitate quality improvements required for customer/employee satisfaction like the implementation of information systems that will save time and money and prove beneficial to everyone. Lifestyles and demographics of a region are the focus of many marketers for the promotion of products and services; information technology is no different, and health care marketing is no exception. Without knowing the area, the people’s needs, and preferences as well as the spending habits successful marketing will not happen. To have a successful marketing and implementation campaign, one would have to implement the process of research, to include “problem recognition (areas needing improvement), specific objectives for the research (project scope), the design of the research (project plan), the collection of the data pertaining to the area (user and needs assessment), and an analysis or evaluation of the information collected (implementation plan)” (Berkowitz, 2006, p. 133).
The importance and necessity of improved quality came about so that the health system could be monitored (industry, health care, and government sectors) for the six aims of safe patient care; effective services; timely scheduling of deliverance of care; specific care catered or centered on the patient, efficient, and equitable care.
Electronic communication as an external delivery source in communication patient
According to a statement made by Mike Levitt, Secretary of the Department of...