Foreign Company Face in China

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ASSIGNMENT THREE 5 March, 1996 QUESTION 1. What cultural, political, economic, and trade restrictions do foreign companies face in marketing their brands in China? 2. Given these limitations, why do many foreign companies continue to enter the Chinese market? ANSWER Dated back to 1980s’, a small number of large corporations began researching through local field work companies in China, in the wake of an influx of foreign investment, advertising expenditure in China went up substantially in the early 1990s., especially foreign companies owned enterprises, began to invest in market research in order to support their sales and advertising campaigns. Also China government want to create foreign currency reserves and more wealth ,starting in a open strategic after the student-led democracy movement in 1989,so that it is quite receptive the foreign firms to invest in China, then it can increase the employment rate of the labor, also the economy and development of China. Presently, foreign companies emphasis on research, is mostly focused on information about the cultural, political, economic and trade restrictions of China, so as to help the marketer to establish their brands and products positions in China. Cultural Cultural reflects the taste , the preference the buying behavior of the consumer at the target market. Since each country has its own folkways, norms, and taboos, the marketer must examine the way consumers in different countries think about and use certain products before planning a marketing program. China has divided into many different regional areas, the climate of each regional area is different, people where live talking with different dialects, also have different character and an educational background. e.g. If a foreign company want to marketing a chain store which selling the cosmetic

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