INTRODUCTION Tesla Motors design, build and sell luxury electric cars globally. Their company mission statement is to “accelerate the world’s transition to electric mobility with a full range of increasingly affordable electric cars”. The business has become a major marketing success story, they have payed all debts and returned a profit in 2012. Founders of Tesla Motors created their business on a very strong product marketing plan. Their products would appeal to wealthy people who wanted the luxury & convenience of a premium car, without taxing on the environment.
“Alan Mulally, CEO, Ford Motor Company” Discuss the role of leadership and how it can impact organizational performance. The role of leadership is the act of motivating a group of people towards a common goal. Intelligence, maturity and breadth, achievement drive and integrity are key traits of most successful leaders. Less effective leaders don’t tend to possess these same traits even though these key traits don’t always determine the success of a leader. In order to successfully lead any team being smarter than their subordinates is a great start while the absences of knowledge that inferior workers have could delay performance.
The narrator concludes that there are risks to this strategy because of the trade off between national preferences and global integration. Teaching Points: There are different global strategies (worldwide integration which Ford has chosen and multilocal strategies like Nestlé and Unilever adopt). Which is “right” remains to be seen; both are efforts to balance efficiency and responsiveness
Mass production along with advancements in technology proved to be greatly Ford’s advantage; this strategy gave Ford the ability to make automobiles in large quantities and make them affordable to many. Ford did not view the production of his automobiles as a luxury item that would be off limits or unaffordable to many he envision for the company Ford to be an affordable item that many could enjoy. This was done easily through mass production and allowed Ford to grow into a large and profitable company. The success of Ford Motor Company was because its’ strategy encompassed a new way of manufacturing called mass production, advancements in technology, the supply chain and most of all changes in lifestyle. By the 1920’s Ford had 50% market share and
and globally while remain productive. And one of the better moves the Ford Motor Company made would be creating ties with the UAW. Avoiding litigation ensures that the reputation of the company is not questionable and understanding bargaining and its’ effects aids in ensuring the company is capable of handling negotiation proceedings. References Ford.(2012). Retrieved from: http://corporate.ford.com/our-company/country-websites Information for Ford unionization retrieved from: http://history.com/ford.
I chose the topic the birth of the automobile culture because researching something that is so important to society, intrigued me. The first production car ever made was the Model T by Henry Ford. It was a very simple two-seater mostly made of wood with very simple mechanics. The model T was intended with the average middle class American in mind. (The automobile industry, 1920-1980) This was very big not only for the new invention of the first production car but it also offered many new jobs for factory workers needed to produce the mass number of cars that were in high demand.
Analysis of Case 1 Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats? By Maria Venizelos October 21, 2013 1309MGMT6709080 9% Introduction Apple Inc. is known as one of the most innovative companies in the Micro Computer Industry. Apple is known for their innovation and quality from computers, to iPhones and the ability to download music through their iTunes Store. This paper will analyze their industry environment using The Five-Forces Model of Competition: A Key Analytical Tool (see Figure 1) and the Case Study: “Apple Inc. in 2012: Can It Sustain Its Growth and Defend against New Competitive Threats”, (Gamble, 2012). Figure 1 Harvard Business Review, 2008 Industry Environment Evaluating an industries environment is based on well-defined analytical tools as described in Thompson, 2012, (p. 34).
• Accelerate development of new products our customers want and value. • Finance our plan and improve our balance sheet. • Work together effectively as one team. ONE GOAL: The goal of ONE Ford is to create an exciting and viable company with profitable growth for all. II.
For Hertz, Information technology plays the role of innovation driver. Early in Hertz’s history, the company built competitive advantage in the industry by being an innovator and an early adopter of service enhancing new technologies such as unmanned kiosks and navigation systems. However, as technology innovations become more easily accessible, new business models such as car-sharing arise, further pushing Hertz to quickly adapt to changes and put technology in the center of business strategy. 2. Modern information technologies such as the internet, mobile technologies, and RFID technologies made possible a new form of on demand car sharing service without the traditional middleman and brick and mortar offices.
Higher efficiency, less costs, and increased margins for the Ford Motor Company justified the approach that turned workers into robots (Ritzer, 2013). The last two decades of organizational structure research yielded a number of publications that addressed the benefits of the bureaucratic organization as Max Weber and Frederick Taylor understood it. Such as stable job environments, ability for job specialization, personal responsibility, as well as self-direction (Adler and Borys, 1996; du Gay, 2000; Goodsell, 2004; Sennett, 1998). However, an even bigger body of research reveals various negative effects this organizational structure entails. The following paper will show why even mature industries like automotive production needs to embrace a more intelligent failure culture instead of using the common planning and control obsessed management style bureaucratic organizations opt for.